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Greg Lawrance

Greg Lawrance

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Biography

Greg Lawrance is co-founder and co-chief executive officer of female-forward podcast app Fictionz Media (launched January 2022) and immersive social media app Zooni (launched January 2022). He is also co-founder and CEO of the venture studio Ready Go Ventures (launched 2016), which invests-in and builds companies with influential people. Ready Go Ventures' content divisions, Ready Go Entertainment and Fictionz Media, develop, produce and distribute podcast series, audio books, television and film projects, where he serves as an executive producer.

Lawrance began his career in research at Warner Bros' The WB Television Network. In 1998, he relocated to New York City to found marketing agency Roxbox Media with the backing of the First Manhattan Venture Group (a division of the First Manhattan Consulting Group). Roxbox counted entertainment giants Bertelsmann, Sony, Universal, Capitol/EMI and Warner Music among its clients.

Lawrance then went on to serve as interim senior brand strategist at Omnicom for the Mercedez-Benz USA brand, before co-founding Number Lab (2003): one of the first "athleisure" apparel brands. NUMBER Lab was nominated and selected as a finalist for the Ecco Domani Fashion Foundation award and the International Woolmark Prize competition. NUMBER Lab was chosen to join the Council of Fashion Designers of America fashion program. The brand was carried by Saks Fifth Avenue, Bloomingdale's, Nordstrom's and other top-tier retailers globally.

A Boston-area native, Lawrance graduated from the University of Rochester with a bachelor's degree in Political Science. Other coursework included study through its Film and Media Studies Program, graduate studies through the Simon Business School and piano instruction through the inter-departmental program at the top-ranked Eastman School of Music.

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No Such Thing TV Series2021

So You Want to Be a Honeypot TV Series2021

The Breakup Diet TV Series2021

The Yellow Wallpaper Poster

The Yellow Wallpaper TV Series2021

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