Biography
As a visionary founder, serial entrepreneur, prolific content creator, and dedicated philanthropist, my career has been devoted to crafting and disseminating stories that resonate with and uplift the African American community. My passion for showcasing the rich tapestry of African American culture led me to establish Baller Alert in 2007, transforming it from a promising startup into a leading digital media powerhouse. Under my stewardship, Baller Alert has flourished, captivating a dedicated global audience with its dynamic entertainment content across social, digital platforms, and live events. Today, the brand is synonymous with cultural influence, achieving over 250 million weekly impressions and partnering with some of America's most prestigious companies to create impactful branded content.
In 2020, I launched Baller Alert Films to further extend our narrative reach, producing stories that reflect the diverse interests and passions of our audience, now available on platforms like BET, Prime, and Tubi. As one of the few Black female digital media brand founders in America, I leverage my platform to support and mentor young Black female entrepreneurs, particularly through the Femme Forward program. This initiative is close to my heart, providing guidance, resources, and opportunities to the next generation of female leaders in our community.
My investment endeavors focus on uplifting African American brands with significant cultural contributions, such as Uncle Nearest Premium Whiskey, IBestWines, Fanbase, and Highnote software.
Through the Baller Alert Foundation, I am dedicated to enriching the lives of underserved youth with arts and culture resources, ensuring they have access to opportunities that foster creativity and growth.
A proud graduate of North Carolina Central University, with advanced leadership training from the Yale University Women's Leadership Program, my journey has been recognized by Forbes Magazine in 2019. My roots in the music business continue to influence my career, as evidenced by my board position at The National Museum of African American Music.
Born in Washington-DC, my life now oscillates between the vibrant city of Miami, where Baller Alert's corporate headquarters resides, and my cherished hometown.
My narrative is one of unwavering commitment to empowering the African American community through storytelling, culture, entrepreneurship, and philanthropy, always looking forward to propelling us toward a future where every voice is heard and valued.
