Biography
Television Personality, Samantha Goldberg, aka "Sassi Sammi" is a noted as one of the pioneers in "Reality Television." In addition to her 11 season role in a hit series on a respected network E!/Style channel starting in 2004, she's been the star in 5+ other reality shows, talk shows, over 5000 various publications in addition to being a celebrated Celebrity Wedding Planner & Designer known worldwide for her "Trendsetting" and "Carefree" wedding planning & couture event design skill set.
This is just a small description of Goldberg's resume' to being known as the "Fabulously" famous Party Planner to the stars" as seen on the E! Style Networks "Whose Wedding Is It Anyway" and various other networks such as Warner Bros, We, TLC and Comcast WMCN.
Samantha's producers starting with True Entertainment, Endemol, Pink Sneakers and many others will attest Sam makes great television. Her audience even today, seeks Goldberg for more projects due to her "original" gift with the camera and her direct dialect that leaves her audience on the seat of their pants during their entire viewing experience.
She's also a Celebrity Brand Expert which has been chosen to represent and give ideas regarding growth possibilities with some of the largest brands in the world such as Hilton Hotels, Party City, Macy's, Bloomingdales, Hanes, Western Union, Oral B, Wilton and many others. She's been approached by various other brands to represent their companies as a face due to her strong following and ability to get the consumer to follow her lead with any trend. Companies such as Jeep, Invisalign, Latisse and various others have reached out to Goldberg for her authentic television disposition with the camera and her audience.
"Samantha Goldberg is a natural"
In addition to her fast growing television career, she has operated Samantha Goldberg & Co- Gold Events LLC for over three decades. She launched her now highly successful business in Chicago dedicating 90% of her skill set on "mastering the art of "tangible/intangible" event design, education and more. Somehow the "creative juices" became most visible when using her professional beauty background with designing of events, implementing "magic" for one's special event be-it wedding, milestone or celebration. She's considered the maven lifestyle expert for events, fashion trends and more. While recognized for her expertise in fantasy and planning luxury weddings and events on international television, her noted grace-under-pressure is a testament to her quick-witted thinking and problem-solving abilities; not to mention the most important element in event planning and television. This along with the success of her business is what really grabbed the attention from television networks, branding and more. It has become the "highlight" of her now, mini empire, Samantha Goldberg Inc.
She is considered one of the top premier luxury party planners in the world with a broad spectrum of talents outside her design skill set. She has partnered with some of the largest chains and fortune 100-500 companies as their celebrity lifestyle expert, trend setter, sales trainer and motivator and Brand Ambassador. Her zestful persona is highly addictive, which creates the need to use what she is promoting for the brand causing the outcome to be a desired partnership long term.
Samantha has continually been approached for many similar shows with regard to wedding shows, events/design and "New Jersey and New York's Housewives' day to day type soapaseries. Her extensive list includes a second show on the E/Style Networks' Married Away which lasted for 5 seasons, being host of a one-time season the CW's Hitched or Ditched and is inclusive of her personal appearances with celebrities on Kathy Griffin's, "My Life on The D List," working with Cake Boss aka Buddy Valastro before the "Boss" and many others.
Sam is regularly featured as an expert lifestyle analyst and trend setter on various national news programs such as Good Morning America, Better TV, CNBC's On the Money, WPIX, Fox and Friends, Today Show, GMA Now, WGN, WLS, CW, CBS, NBC5, FOX Chicago, B-96 Radio, Good Morning NY, NJ-12 (WWOR 18 Affiliates) Entertainment Tonight, "Geraldo at Large," Comcast News, ABC News, NBC News, EBRU TV, Satellite TV, Good News NY Radio, Better Homes & Gardens TV, E-Tonight, Gotham, OK Now, and many others.
In the fall of 2009, the noted sassi celebrity wedding planner was asked by Party City to be their partner in bringing new ideas and elements into the world of celebrations, Hilton Hotels WW as their Celebrity Spokesperson-expert for weddings, events and author for their website "Guestiquette," Bloomingdale's as a 'celebrity headliner' for their Bridal Registry Departments in the US. She would travel to various stores speaking to brides about the newest trends in weddings and offering some strategic coping skills for managing all the "Tricky" details listed on the Hilton's website for more information.
Sam's on the seat of her pants waiting to reveal another yet fabulous partnership for 2026 on the red carpet!
Sam has been nominated, rated, noted and awarded as Top New Jersey Event Designer by NJBiz (2009-current), Best of Knot, and Wedding-Wire rated as one of their Top New York Metro Wedding Planners since 2008. She has recently been nominated and was a finalist for BizBash Readers Choice Social Event Planner NYC & Consultant of the Year 2011 and currently a finalist nominated by her peers nationally, for both the NYC and Chicago markets as "BizBash Readers Choice Best Reality Show Wedding Planner Star" for 2012, 2013, and 2014. She was awarded "Readers Choice Reality Wedding Planner of the Year" 2012-13.
