Biography
Head Y-Films, the youth films division for India's No. 1 film studio, Yash Raj Films. This division makes motion pictures and original digital content of the youth, by the youth, for the youth. Wrote, produced 3 feature films under the banner including Mere Dad Ki Maruti. The 4th titled Bank Chor is in the pipeline, ready to release. The web series we put out include the hugely successful Bang Baaja Baaraat, Man's World done with Richard Curtis & the United Nations, India's first transgender band, 6-Pack Band & an anthology of short films titled Love Shots.
Also Head of Talent Management for YRF that handles all endorsements, events, films for the likes of Anushka Sharma, Ranveer Singh, Parineeti Chopra, Arjun Kapoor, Ayushmann Khurrana, Saqib Saleem, Rhea Chakraborty, Rani Mukherjee, Bhumi Pednekar, Tahir Raj Bhasin, Vaani Kapoor among others. Besides Brand Partnerships - that manage all in/ out-film placements, associations across the Yash Raj film slate covering large franchises like Dhoom besides Fan, Sultan, Befikre and more.
Previously ran India's #1 Youth Entertainment Destination - MTV. Successfully re-positioned & re-branded MTV beyond music & television. Delivering it's highest ever ratings, viewership, market share and profits, doubling the top line and brand scores besides building & growing some of it's biggest franchises including Roadies, Splitsvilla, Stunt Mania and driving its extensions through Licensing & Merchandising. Followed by heading the New Ventures piece for Viacom18. Earlier assignments include Account Planning & Strategy at SSC&B Lintas handling a 3rd of the agency's billings and a 90% strike rate with New Business Pitches. And a copy writing stint at Contract Advertising before B-school. He gets his rocks off building businesses with a passion for good creative work and creating entertainment content
