Biography
Jayant Sharma is an Indian media professional, programmer, and content strategist with more than 18 years of experience across television, film, and live events. Over the course of his career, he has played a key role in shaping both fiction and non-fiction entertainment content for leading broadcasters and production houses in India. Sharma served as Director of Programming and Non-Fiction Head at Zee Entertainment Enterprises, where he spent over 12 years leading content strategy and programming initiatives for channels including Zee Ganga and Zee Biskope. During his tenure, he was instrumental in developing and managing a wide range of successful entertainment properties, contributing to audience growth and channel positioning. Before joining Zee, Sharma built extensive experience with prominent production companies such as Endemol Shine India, BBC, SOL Productions, and Miditech. Across these organizations, he worked in various creative, production, and leadership capacities, gaining expertise in content development, production management, and programming. His portfolio includes several acclaimed fiction and non-fiction television shows, such as Koffee with Karan, Just Dance, Sa Re Ga Ma Pa, Family Fortunes, Desi Girl, Lift Kara De, Police Files, and Sesame Street. His work spans reality shows, talent competitions, game shows, talk shows, crime-based programming, and children's educational content. Recognized for his strategic vision and deep understanding of audience preferences, Jayant Sharma continues to contribute to the entertainment industry through content creation, programming leadership, and media consulting, helping develop engaging content across television and digital platforms.
