Biography
Jason Rosell is one of the world's premiere lifestyle and wellness experts, who combines his passion for music with fitness by creating original songs and pairing them with his signature choreographed routines. Rosell has successfully built has brand by helping people lose weight and achieve their wellness goals through carefully curated workouts and nutritional plans, changing the way that folks look and feel about themselves and about fitness. Born to Spanish parents and having lived in both Spain and the US throughout his childhood, Rosell's workouts are bilingual (in English and Spanish) expanding his reach to domestic and international audiences. Poignantly, it his own transformational journey that fuels him to share his story and inspire people around the world to redefine their lives and evolve into their very best selves.
For Jason, fitness is more than a lifestyle-it is a lifesaver. At the age of 21, he reached his peak weight at 225 pounds. Standing at just 5 feet 6 inches, he was 75 pounds overweight, physically unhealthy, insecure and depressed. His daily routine of coming home after work and eating an entire box of Oreo cookies became his turning point one night, when he dropped a cookie and couldn't find it. After relentless searching, he found that the cookie had landed and stuck to his oversized belly. That was the moment he realized that he was dangerously overweight and made a profound commitment to change his life and health through fitness and diet.
This was not Rosell's first experience with adversity. He was heavily bullied for being overweight throughout his childhood and teen years. At the age of 17, his parents separated, leaving Jason and his mother in dire financial straights. As a result, Jason dropped out of high school to earn money while his mother worked three jobs to survive. Jason worked multiple shifts at several fast food chains to make ends meet. During this time, his diet consisted mostly of fast and processed foods while his weight surged to unprecedented levels.
After years of working with personal trainers and trying endless diets and gym routines, Jason paired his love of music with customized, smaller but more effective workouts, ultimately losing 75 pounds and dropping 10 pant sizes. His fusion of music, dancing and workout routines are designed as an alternative for folks who want to lose weight and build muscle inside or outside of the gym. In 2010, he founded Caliente Fitness and has become one of today's most prolific and effective lifestyle renovators.
Jason's story is one of hope, redemption and perseverance. His mantra that positive thinking and aligned action can change lives, fuels his desire to help people develop constructive new belief systems through fitness and nutrition, which transcend all aspects of their lives.
Today Rosell is an accomplished and celebrated lifestyle expert, personal trainer and influencer. Renowned for his colorful workout routines such as "Everybody Work it Out," and "Sexercise," he has dramatically transformed thousands of lives. Jason is an accomplished trainer, performer, producer, motivational speaker and coach. Jason Rosell resides in Los Angeles but his reach is global.
