Biography
About Dale Bhagwagar Media Group
Founded as an independent entertainment PR agency in 1997, the Dale Bhagwagar Media Group plays a vital role in initiating media maneuvers like image-building, brand management, hype, crisis management and makeovers in Bollywood, and positioning these at the forefront of the information age. The agency spearheads campaigns that are contemporary, yet deep-rooted in PR ethics, paving the way for future generations of publicists.
The Dale Bhagwagar Media Group has been instrumental in shaping the images of more than 200 film personalities. Amongst this repertoire are names like Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra, Randeep Hooda, Vivek Oberoi and Hollywood filmmaker Ashok Amritraj.
The agency has also handled image-building and publicity exercises for more than 30 films, including Bombay Boys, Kya Kehna, Style, Hadh Kar Di Aapne, White Noise, Aetbaar, Taj Mahal - An Eternal Love Story, Boom, Musafir, Don, Honeymoon Travels Pvt. Ltd. and Rock On!!
The agency's capabilities were showcased when its client Shilpa Shetty participated in the world's biggest reality television show Celebrity Big Brother in UK. It moved quickly, and with a steel-like grip, efficiently took charge of the various controversies surrounding her.
Giving unexpected twists and turns to the hoopla and outbursts of alleged racial discrimination, the agency made sure, it spun a diva-like image for the actress. It worked at enhancing 'Brand Shilpa', who not only won Celebrity Big Brother, but emerged as an icon against racial-discrimination for the world to look up to.
The agency has also handled PR and crisis management for a full 20 contestants who have participated in India's biggest reality television show Bigg Boss hosted by the inimitable megastar Salman Khan.
It utilizes its acumen in media relations by connecting the film industry with the ever-expanding Internet Media, Television Media, Radio Media, Print Media and fast-changing Mobile Space.
It has received over a dozen awards and felicitations from various institutions for excellence in the field of entertainment PR.
Apart from its main operations in Mumbai, the agency has media reps in New Delhi (North India), Hyderabad (South India), Nagpur (Central India), Chandigarh (North India), Indore (Central India), Jodhpur (North India), Kolkata (East India), Jalandhar (North India) and Washington, DC (USA).
PR consultant and publicity expert Dale Bhagwagar, with his experience spanning more than three decades in media, leads Dale Bhagwagar Media Group. The agency's activities bear his personal touch and stamp.
