Biography
Toula Mavridou is one of the world's most successful Celebrity Producers - with contacts that span the globe.
A Londoner born and bred but based in the heart of entertainment - Los Angeles; Toula has successfully created a impressive resume having worked in various facets of the entertainment industry all of her life, with television, film and live entertainment credits on two continents.
Toula's impressive career began when she was just a teen having famously - or infamously - become the youngest gossip columnist in the world with screenwriter friend Jane Goldman, writing for two national UK magazines and providing breaking celebrity news for national daily newspapers.
At 18, Toula segued into Personal Management after being headhunted by the manager of the Pet Shop Boys to re-style the boy band Bros and help secure them a prestigious recording contract. On completion of this sizable task, she embarked on a career in PR. One of her first projects was heading the campaign to publicise George Michael's critically and commercially acclaimed 'Faith' tour.
Within a year, Toula had created prestigious agency PR Inc. and was acknowledged by the Guinness Book of World Records as being the youngest principal of any PR firm worldwide, with clients including: record companies EMI/ BMG/ RCA, Eric Clapton, Dame Shirley Bassey, Five Star and Anderson, Bruford, Wakeman, Howe - the former Yes.
Toula was instrumental in the launch of new franchisee GMTV - the British version of Good Morning America - which proved to be the start of many successful years in television and event production. Credits include: the BBC's: HARDtalk Extra, The Charter Review, Sony Radio Academy Awards, Today with Des and Mel, The Big Read, Challenge Anneka, The Kirsty Wark Show, New Film Talent, Eastenders Revealed - The Return of Dirty Den, The Vanessa Show, RDF's Celebrity Wife Swap and OK!TV.
In 2004, expanded her international horizons by coming to America and working on prestigious international shows with credits such as: The Peoples Choice Awards, The Golden Globe Awards, The American Music Awards, NFL SuperBowl XL, Extreme Makeover - Home Edition, ReelzChannel Specials as well as many industry festivals and galas, including: IFP - the LA Film Festival and the Independent Spirit Awards, AFI - AFI Film Festival, Sarasota Film Festival, Milan International Film Festival, The Celebrity Source - 73rd Annual Hollywood Christmas Parade and the 'G'day LA' Gala Dinner.
Toula's success with personal PR and TV production did not stop her from keeping an eye on corporate interests, when in 2006 she founded Britain's foremost celebrity gifting firm, The Sultans Of Swag, in order to create a synergy between event production and corporate tie-ins.
Such productions included The Princes Trust Awards, Royal Variety Performance, The BRIT Awards, British Comedy Awards and Greatest Britons Awards. Big name brands including Nintendo, Nokia, Ugg, Kipling, Jo Malone, Coty, Sharpie, Jelly Belly Jelly Beans, Guitar Hero, Carrerra Sunglasses, FILA, Parker Pens, UBISoft and Piaggio were amongst the many who featured in the celebrity gift lounges.
Residing in LA where aside from her business interests, Toula Mavridou-Messer has quickly been making a name for herself as a fine art photographer.
