Biography
A pioneer in the effective utilization of emerging media technologies for marketing, advertising and PR, Jeffery has been the subject of numerous major media interviews, both on television (NBC, PBS, The Learning Channel, NHK-Japan) and in the press (Newsweek, Los Angeles Times, Ad Age, Adweek, Marketing News, Direct, Film & Video, Response TV, Electronic Media, etc).
Son of the well-known documentary/adventure filmmaker/explorer, John Goddard, Jeffery grew up surrounded by film production. He was a news anchor and TV reporter for KBYU while attending Brigham Young University and majoring in Communications / Broadcasting. He also received a BA in Japanese and Intercultural Communications from the University of Hawaii. Jeffery has lived and traveled throughout Asia since 1979 and is totally fluent in reading, writing, and speaking Japanese, as well as reading some Chinese.
Soon after joining Ogilvy & Mather, Jeffery became their youngest-ever manager as well as chief liaison with Ogilvy's partner, Tokyu Agency International. He was instrumental in developing and overseeing TV ad campaigns for Sony, Singapore Airlines, Sunkist, Exxon, Yoplait, Lee Jeans and Canada Dry which have run in ten different countries, winning numerous awards.
Since founding TVA in 1987, Jeffery has exec produced highly successful campaigns for such clients as Baxter Medical, Cable & Wireless, Canon, Cessna, Epson, FEMA, Kellogg's, Hill & Knowlton, LDS Church, Lexus, Marriott, Nickelodeon, Occidental Petroleum, Pepsi, Princess Cruises, Qualcomm, Salvation Army, Sony, Space Adventures, Technicolor, Teradata, Viseon, Westinghouse, World Vision, and Yonex.
Jeffery's best productions to date are his six vivacious children and marriage with Laura. He is also a member of the following organizations:
Academy of Television Arts & Sciences (Production Executives Committee and judge for the Emmy Awards since 1992), Adventurers Club (3rd generation member), Large Format Cinema Association, Themed Entertainment Association, NATPE (National Association of Television Program Executives), Young Entrepreneurs Organization (lecturer), American Business Awards (judge), UCLA Communications Dept. (lecturer)
Keynote Speaker for 2004 Comm Day - Brigham Young University Keynote Speaker (in Japanese) annually since 1991 for HAL Computer School graduating students - Tokyo / Nagoya / Osaka (avg. attendance: 2,000 students plus faculty).
