Biography
Liza Keckler is an award-winning media executive, creative strategist, and entrepreneur with over 25 years of experience in content development, production, and business strategy. She is the Co-Founder and CEO of Hedyverse, a pioneering entertainment company at the intersection of entertainment and games, focused on creating compelling content across television, mobile games, and tabletop games. At Hedyverse, Liza leads the company's vision, strategy, and partnerships, driving innovation in multi-platform storytelling and immersive audience experiences.
Before launching Hedyverse, Liza was the Head of Alternative & Unscripted at Archer Gray, where she built and led the company's unscripted division. She developed premium content, secured partnerships with top-tier talent and production companies, and expanded the company's reach across multiple platforms. Under her leadership, the department cultivated a dynamic slate of projects, including collaborations with Dwayne Johnson's Seven Bucks, Stephen Curry's Unanimous Media, and Lilly Singh's Unicorn Island.
Throughout her career, Liza has played a pivotal role in developing and producing television series across networks such as NBC, Netflix, Disney, and Discovery. She has held senior leadership roles at UnRealistic Ideas, Irwin Entertainment, and Screaming Flea Productions, where she spearheaded high-profile projects spanning documentary, true crime, comedy, and lifestyle. A former producer and showrunner, Liza began her career in production, launching hit shows like Hoarders (A&E) before transitioning into development and business strategy.
Liza specializes in identifying compelling stories, securing high-impact partnerships, and leveraging emerging technology to enhance audience engagement. As CEO of Hedyverse, she continues to redefine entertainment by bridging the worlds of television and gaming, creating dynamic, cross-platform experiences for global audiences.
