Biography
Abby Greensfelder is the founder and CEO of Everywoman Studios, a full-service media company with a mission to tell female-focused, female-driven stories creating positive cultural impact.
A former network executive and production company head, Greensfelder launched Everywoman after seeing the massive gender gap in the entertainment ecosystem. She founded Everywoman Studios to address this gap via high quality and commercial content, while also partnering with premium brands and spearheading comprehensive impact campaigns around important issues.
The company's first feature documentary, LFG, chronicles the U.S. Women's National Soccer Team's fight for equal pay, following teammates and international icons Megan Rapinoe, Jessica McDonald, Becky Sauerbrunn, Sam Mewis and Kelley O'Hara, among others. The film had its world premiere in 2021 at Tribeca Film Festival before launching on HBO Max, garnering awards and accolades including an Emmy nomination. Greensfelder and the Everywoman team also have series and other features in the works for myriad networks and streamers, including a premium cult docuseries, and a documentary feature film highlighting gender inequities in the music industry.
In addition to rapidly building Everywoman's content slate, in 2020, Greensfelder launched "Propelle" - an accelerator program for female creators - in partnership with Realscreen. Propelle seeks to open doors for up-and-coming female creators who might not otherwise get the opportunity to share their important stories. For the third cycle in 2022, Everywoman partnered with Endemol Shine North America (ESNA) to expand the opportunity to include format mentorships.
Everywoman Studios is Greensfelder's second entrepreneurial venture. She is the co-founder of Half Yard Productions, an award-winning production company specializing in non-fiction series and documentaries, including the global hit franchise Say Yes to the Dress (TLC), fan favorite How the States Got Their Shapes (History) and the critically acclaimed The Last Alaskans (Discovery). In 2014, Greensfelder spearheaded the company's acquisition by Red Arrow Studios (part of ProSeibenSat.1 Media SE).
Prior to starting Half Yard, Greensfelder was senior vice president of programming and development for Discovery Channel. Under her direction, Discovery launched many of the network's signature programs, including Deadliest Catch, Dirty Jobs, MythBusters, and the award-winning Planet Earth. While at Discovery, she was named one of The Hollywood Reporter's 'Next Generation: 35 under 35'.
Greensfelder holds a bachelor's degree from Yale University and an MBA from the Wharton School at the University of Pennsylvania. She serves on the board of the Alliance for Women in Media and is a limited partner at Rethink Impact, a venture firm investing in female-led businesses. A native Washingtonian, she is a keen photographer and a married mother of two very lively girls.
