Biography
Pam oversees the global multi-billion dollar consumer products organization covering all brands in the portfolio including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. This includes oversight of worldwide product and business development, marketing, franchise planning, creative strategy, retail sales and consumer insights.
Pam has transformed the Consumer Products business, representing well over $5.6 billion in worldwide retail revenue in 2019 alone, and unified the organization by putting the full power of the ViacomCBS ecosystem behind its most valuable IP. She has built some of the most culturally relevant and iconic brands through new content and strategic partnerships. Her commitment to transformation, innovation and brand building has led to some of the most groundbreaking partnerships in the company's history, including cutting-edge co-branded collaborations with the biggest names in social media (JoJo Siwa), fashion (Jeremy Scott/Moschino) and sports (Kyrie Irving/Nike). Pam was also responsible for Viacom's first direct-to-consumer e-commerce site in 2019 - The SpongeBob Shop. Since then, she has expanded on that successful venture through additional online direct-to-consumer business for merchandise tied to various top CBS and Showtime programming including similar standalone initiatives for such transcendence brands as Star Trek, South Park, and MTV.
During her time as President of Consumer Products & Chief Marketing Officer for Nickelodeon, she was the force behind some of Nickelodeon's most memorable franchises ranging from PAW Patrol to SpongeBob SquarePants, shepherding them through important tentpole campaigns and milestone celebrations.
Pam was recently named to the Board of Directors of the Rock and Roll Hall of Fame Foundation. As a music super-fan, Kaufman is excited to advise on future campaigns and company direction. She has also earned many awards throughout her career, including the Wonder Women Mentorship Award, Women in Toys, 2019; Women of Inspiration, Delivering Good, 2018; Women to Watch, Multichannel News, 2015 and Entertainment Marketer of the Year, Advertising Age, 2003. A passionate advocate for women and families, Pam also serves on the board of Bottomless Closet, a nonprofit that prepares women for workplace success, and for the Pace Women's Justice Center.
Pam earned her Bachelor of Arts in Public Communication from The American University in Washington D.C. In addition, she was awarded an Honorary Doctor of Humane in 2019, when she delivered the Commencement address for The American University School of Communications.
