Biography
Award Winning Filmmaker, Best Selling Author, Sales and Management Expert and Entrepreneur Richard Tyler Imparts Time-Tested Business and Life Skills in Creating "Master Communicators".
Celebrating over three decades, Richard Tyler International ® - Driven By Empowering Philosophies Over Multiple Platforms - Sets The Industry Standard In Sales Training, Management Consulting and Entrepreneurship.
Proudly celebrating the 3rd decade anniversary milestone of his company Richard Tyler International, one of the world's most innovative, effective and influential Sales Training and Management Consulting firms, founder Richard Tyler estimates that between his authorship of various popular business books, syndicated TV appearances, keynote speeches and conducting his flagship Commitment to Excellence® Sales Immersion® sales training and Leadership Mastery Immersion programs, he reaches upwards of one million people per year.
Teaching success philosophies and time-tested techniques in Sales, Leadership, Management, Customer Service and Quality Improvement, the company has received countless accolades in its industry, including Top Sales Training and Management Consulting Firm in the United States, the Best For Corporate Growth Strategy, USA, the Award for Excellence in Sales Training - USA, Management Consultancy of the Year and the Best of Business Award Management Consultancy.
Tyler's philosophies, which have directly helped everything from mom and pop upstart businesses to Global 1000 companies, have been chronicled everywhere from Entrepreneur Magazine to The Business Journals, Sales and Marketing magazine, Wealth & Finance International magazine, Acquisition International magazine and the Houston Chronicle in his adopted hometown. He has appeared on affiliates of FOX, CBS, NBC and ABC.
Renowned as a best-selling business author as well as an influential, in demand speaker, Tyler's books include Smart Business Strategies, Real World Customer Service Strategies That Work, Leadership Defined, Mission Possible and Marketing Magic. His latest best-selling books are Boom! co-authored with Mark Victor Hansen (co-creator of the best-selling "Chicken Soup For The Soul" series) and Success Today - Leading Entrepreneurs and Professionals Share Their Secrets to Health, Wealth and Happiness, co-authored with Brian Tracy. Richard Tyler won an EXPY® for his fascinating interview about success on the TV show "Success Today." In late 2016 Tyler launched a new venture Excellence Edge Films, Ltd. focusing on Short Films, Documentaries and Video Production. Since that time Richard Tyler has won two International Short Film Awards and two International Telly Documentary Film Awards, a Gold for Maximum Achievement: The Brian Tracy Story and a Bronze for Soul of Success: The Jack Canfield Story.
The variety and scope of the platforms Tyler engages may be expansive, but the philosophies Tyler imparts - whether he's teaching on revenue generation, increasing profits or high customer satisfaction - all flow from the same essential principles that transcend race, creed or nationality.
Teaching what he calls "not simply business skills but life skills," Tyler bases his timeless concepts on his over 40 years as a Sales Professional and his innate understanding of not only the process of buying and selling but also an instinctive understanding of our nature. His philosophies work across the board because they are based on human behavior.
As Tyler segued from selling a wide array of tangible products in his early career to intangible services like advertising, he learned that he had to become a better storyteller to paint a convincing and practical picture for people to grasp the concept. As he tells his own remarkable tale of his rise from humble beginnings growing up in Warwick, Rhode Island with a strong willed mom, his brother, sister and grandparents, the multi-talented entrepreneur discovered a talent not only for sales but for training and aiding the success of others who had skills but couldn't quite "crack the code" as he had done. He also cites several key moments along the journey where his trajectory shifted based on bold challenges he presented to employers and prospective clients.
One of the most fascinating aspects of his rise as an authority on sales strategies is the fact that his initial goal when attending the University of North Carolina, Charlotte was to go into law enforcement and criminal justice. He describes himself as an altruistic kid who had seen some legal injustice growing up and thought being a cop or a Fed was the way he would make a difference in people's lives. His wild success as a door to door salesman in Charlotte - an endeavor he got into originally to make tuition and board money to supplement his scholarship - led him to change his mind and realize he could accomplish just as much good in a different way that drew on the incredible sales skills he discovered and kept developing.
Most people don't realize that Tyler's home state of Rhode Island was at one time the largest jewelry producing state in the U.S. Growing up, his, grandmother, aunts and other relatives worked in the jewelry business, and at a time when gold prices were soaring, it made sense to sell gold jewelry part time. Covering his college campus, he sold chains, bracelets, gold filled and plated rings to fellow students - and with each sale, enjoyed the feeling of making money, feeling independent and reaching his weekly goals.
Motivated by the vast potential he saw, Tyler expanded his reach in two ways - selling to businesses off-campus in the greater Charlotte area and expanding his product lines beyond jewelry to become a bona fide wholesale rep (working independently with many major companies) whose "book" included everything from backgammon sets, billiard cues and pots and pans to Maxim tools, Anchor Hocking bake ware, cutlery and hunting and fishing knives.
Other wholesale reps he met heard about Tyler's stellar reputation as a salesman, and wondered what his secret was. Why were they only making $20 in the same time frame that he was generating $100 to $150? He didn't know how to explain and quantify the nuts and bolts of his process - his expertise in that would come years later - but he offered to ride along and work with them to see if he could identify any flaws.
He often noted that while he started his day very early, many of his fellow salesmen and saleswomen would wait till late morning and give themselves only a tiny window where a customer might be open to buy anything. Tyler figured out he had to make 45-50 cold calls a day to find 20 who would talk to him and 5 who would buy something and hopefully clear him $100. He discovered that the key to the sale was finding that sweet spot where he had an item someone wanted and they had the money to buy it. Noting flaws, weaknesses, even laziness in the methodology of others proved to open the door to his eventual success as a sales trainer.
Tyler, who later achieved similar wild levels of success selling advertising and other intangible services, naturally realized that he preferred to spend time encouraging people who were dedicated to taking their game to the next level. That's why Richard Tyler International's Commitment To Excellence® Sales Immersion® Sales Training program isn't a several hour talk but an intense six day seminar for the professional who expects immediate results. Hardcore training designed to transform ordinary salespeople into extraordinary sales performers, it's real training for those who refused to accept nothing but the best.
Even before he launched Richard Tyler International, Tyler was always challenging himself and his employers to transcend the tried and true. When he sold advertising for a company that created TV listing leaflets that were disseminated at major supermarkets, he asked to be assigned to their worst markets - because he knew he couldn't prove himself in a market where anyone else could make the same sales. He also freely offered his skills as an advisor for those salespeople who were having trouble "closing their books." He found that one of the major obstacles was that salespeople got overconfident and went off-script, upending the process and its necessary "flow of ingredients."
The same type of challenge earned Richard Tyler International its first client, Miller Brewing Distributors. A young lady he had met was eager to help him connect with the renowned beer company, but she told Tyler that they really preferred a consultant who had experience in that industry. He questioned why. It was an era where the prevailing wisdom in the training, consulting and motivational speaking world was that companies preferred to work with experts in their same niches. He was told time and again that he needed to narrow his focus, but he refused.
Tyler met with reps from the Miller Brewing Company Distributor and told them that he didn't have to know the nuts and bolts of their industry to help them.
His challenge was to have them allow him to go out into the field with one of their most trusted sales reps. If at the end of the day, Tyler didn't help him make more sales, he would bow out. But if the salesman felt that he learned something valuable that made a difference, Tyler and the Miller Brewing Company Distributor would move forward with the training agreement. The day he went out, the rep and he made dozens of additional placements and over 100 individual product sales that would never have made without Tyler's help - a fantastic day that launched the still growing empire of Richard Tyler International.
Tyler sums up his success philosophy with his trademarked phase that he shares with all his clients: Your success tomorrow is in direct proportion to your 'Commitment to Excellence®' today.
