Biography
Michael H. Sedge is an American journalist, author, marketing specialist, producer and entrepreneur. His latest works, based on Greek mythology brought into contemporary times, includes co-production of the television series Guardians of the Gods and the film The Oracle. He also wrote and produced the award-winning short, It Is What It Is, and is currently co-producing four international film/television projects.
He founded the marketing company The Sedge Group and co-founded the U.S. small business, Michael-Bruno, LLC, which offers architectural design, engineering services, and construction management to the U.S. government in Europe, Africa, and the Middle East. He has authored more than 4,000 articles, 17 books and 3 Discovery Channel documentaries. His non-fiction book, The Lost Ships of Pisa, won the President of the Italian Republic's Book of the Year Award for a Foreign Author and the "Rusticcello di Pisa" International Journalism Award from the city of Pisa. He was called the "wizard of marketing" by Entrepreneur Magazine.
Over the past six years Mr. Sedge has been a pro-active member of the global, U.S. Government A/E/C community, both as a lecturer, writer and policy setter. He has been a featured speaker at several Society of American Military Engineers national and small business events, with such topics as Doing Business in Africa, Host Nation Compliance in Europe, AE Challenges in Design-Build Contracts. He is part of the SAME National Committee for "Government and Contractor Partnering." He has also worked extensively with the United States Navy policy support within the Europe, Africa, Southwest Asia region.
Early life Sedge was born in Flint, Michigan, and graduated with a Bachelor of History and Government from University of La Verne in La Verne, California. In 1973 Sedge started his service in the United States Navy, and was soon assigned to Southern Italy for what was meant to be a 48 month stay. He was assigned to diverse locales in Europe until 1977. Eventually Sedge, who also speaks Italian, took up permanent residence in Naples, Italy to pursue writing, journalism, and ultimately as an international businessman. 1988 Sedge founded Strawberry Media Agency, a Naples-based media/marketing agency. In 1989 MCI Communications hired Sedge to establish and direct their global military marketing. He did so until 1995, and in his last four years running the company's military activities, MCI's international calling card revenues from the military market increased by $3 million annually.
After 1995, Arrowhead Global Solutions contracted Sedge to manage the logistical, operational, and financial activities of the Army Air Force Exchange Service contract for AT&T Call Home services in the then war-ridden country of Bosnia. After setting up and operating the military operations in Bosnia, one year later, he was assigned as in-country project manager for Arrowhead Global Solutions' contract with the Defense Information Systems Agency (DISA) for the design and construction of satellite communications systems in Italy. Other clients under Sedge and his Strawberry Media agency included Bank of America, Holiday Inn International, Mobil Oil, Rapid LInk Telecommunications, Deep Bridge, and Planet Euro. He was VP of Marketing for the Israeli-based Megagiga, the 7th largest hosting agency in the world. Sedge's firm also produced editorial packages (articles, photos, illustrations) for more than forty publications around the world and syndicated in Europe, North America, Asia, and the Middle East. Strawberry Media also had a photography division specializing in US military stock image databases, many of which were images taken by Sedge himself.
In 2003 he co-founded Michael-Bruno, LLC, an American architectural design, engineering service and construction management firm. The company is headquartered in Wilmington, Delaware, and now owns sister companies in Europe, Africa, and the Middle East. Michael-Bruno, LLC has won multiple contracts with NATO, the U.S. military, as well as Italian restorative projects.
The Sedge Group In an Entrepreneur Magazine profile, Sedge was dubbed the "wizard of marketing. The publishing guru Sol Stein sought Sedge when looking to market his own books in Europe. Sedge is also owner of The Sedge Group, a book publisher based in Delaware. The Sedge Group, which has sister publishing companies in Europe for foreign language editions, also acts as a publicist/media firm. Publishing history
Worldwide, Sedge is credited in more than 4,000 articles, several audio tape scripts, children's plays, some 30 books (combined collaborations as well as solely authored), and four television documentaries. His topics often cover expatriate affairs, United States and NATO military, archaeology, the London theater beat, the business of freelance writing, and Italy. In June 1998 Sedge was hired as the special assignment writer for the Alexandria, Egypt production of the Discovery Channel's Cleopatra's Palace. The project entailed a book and a documentary. In 2003 Sedge was a contributing editor to the "Armed Forces Journal International," publishing such features as "Not-So-Friendly Fire War in Iraq Shows Fratricide Remains an Enduring Problem". It was a report on casualties of friendly fire during the U.S. led war in Iraq, including causes of friendly fire incidents and technical solutions to the problem.
Books . Commercialization of the Oceans (1987) . Adventure Guide to Italy, 1988 (1988) . Selling Books to the Military Market . Double Your Income through Foreign Sales[7] . The Writer's and Photographer's Guide to Global Markets (1998) . Marketing Strategies for Writers (1999) . Successful Syndication: A Guide for Writers and Cartoonists (Allworth Press, 2000) . The Mediterranean Diet, Origins and Myths (2000) . The Photojournalist's Guide to Making Money (2000) (English, Korean) . Successful Syndication (2000) . The Lost Ships of Pisa (2002) (English, Italian) . Giada Learns Italian (2014) . The Oracle (2014) (English, Italian) . Death Watch (2015 English, 2016 Italian) . The EURAFSWA Report: Host Nation, Local Requirements and SOFAs for Government Contractors (2019)
