Biography
Amber J. Lawson is the co-founder, CEO and executive producer of the Emmy & Streamy nominated, 2014 IAWTV Award Winning Best Live Event @CES, Comedy Gives Back, leveraging Comedy Across Multipul platforms in order to raise money for charites, a global digital telethon, in partnership with YouTube, SXSW, Yahoo!, Team Coco IFC and Dailymotion. Doing good at Scale is her mission.
A top entertainment executive and seasoned producer, Amber J oversees brand relationships, branded content development and distribution opportunities for Rigler Creative and head of programming for 50 cent & Timberland backed live streaming social media App Hang w/
Lawson is a 2014 Raytown Hall of Fame Inductee. Lawson is a judge of the 2014 AdWeek Watch awards.
Amber J served as Head of Video Programming & Originals at AOL and led the US acquisitions and development efforts for pioneering video platform Babelgum.com overseeing their international comedy business.
Amber J's digital leadership and forward thinking resulted in her nomination for 2010 PGA Top 25 in Digital and being awarded the 2011 NATPE Luminary Award. She is the chairman of the Membership Working Group of Interactive Media Peer Group of The Academy of Television Arts & Sciences, an active member of the New Media Council at the Producers Guild of America. Lawson serves on the advisory board Open Slate, TIFF NOW, Fanatical, Pwrd By and is CoPresident of LOCA.
Lawson has been a featured speaker at MIPTV, NAB, CES, LATV Fest, AlwaysOn, JFL Montreal Comedy Festival, Digital Hollywood, Comedy Content Summit, SXSW, Silicon Beach, NATPE, ITVfest & SMWLA on the topics of interactive & immersive content, branded entertainment, multiplatform strategies, monetization, social media, entertainment consumption, advertising & business strategy in traditional, online and mobile.
