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Megan Crumpacker

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Biography

Megan Crumpacker is the Vice President of Franchise Marketing and Integrated Planning for Lucasfilm, where she is responsible for long-lead planning, marketing strategy, and campaign management for the Star Wars franchise.

Prior to joining Lucasfilm, Megan spent 10 years at Walt Disney Studios working across a multitude of Disney brands, most recently in the role of Strategy Lead for theatrical marketing campaigns on Marvel Studios movies. In her role in theatrical marketing, Megan oversaw film marketing campaigns for The Avengers franchise, Guardians of the Galaxy and Doctor Strange, among many others. Megan was responsible for strategy development, film positioning, and campaign management for each theatrical campaign, working in close partnership with functional and cross-company leadership to maximize box office success and ensure alignment across film franchise activity.

Prior to this role, Megan worked in Global Brand Marketing at Walt Disney Studios Home Entertainment, focused on the TV portfolio including ABC Studios. Megan holds a Bachelor's degree in Business (emphasis in Marketing) from Western Washington University.

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Star Wars: Visions Presents - The Ninth Jedi Poster

Star Wars: Visions Presents - The Ninth Jedi TV Series2026

Young Jedi Adventures Poster

Young Jedi Adventures TV Series2023

Tales of the Jedi Poster

Tales of the Jedi TV Series2022

Star Wars: The Bad Batch Poster

Star Wars: The Bad Batch TV Series2021

Star Wars Resistance Poster

Star Wars Resistance TV Series2018

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1

Star Wars: Galaxy of Sounds Poster

Star Wars: Galaxy of Sounds TV Series2021

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