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Daniel Cheung

Daniel Cheung

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Biography

Daniel Cheung is a digital marketer specializing in search, semantics, and AI discovery. As the Senior SEO Manager at Adobe, he leads international SEO strategy across the Asia-Pacific and Japan regions. His work focuses on the semantic layer and the enterprise change management required to make AI-era search work effectively at scale.

Daniel brings a practical approach to search grounded in systems thinking and a deep understanding of how work is implemented within complex organizations. At Adobe, he led a major localization and geo-consolidation initiative that reduced duplicate-page issues by 29% while preserving traffic, earning him the Global Mindset Award.

His career includes significant enterprise and agency experience: * Optus: As SEO Manager, he achieved first-page rankings for 14 competitive product pages using structured data and user-focused content. * Prosperity Media: Rose from a junior role to Team Leader, where he mentored a team of nine and helped win enterprise clients. * Entrepreneurship: Spent nearly a decade operating a wedding photography business, which developed his strengths in storytelling and client communication.

Beyond his corporate roles, Daniel is a frequent industry contributor to Search Engine Land and Search Engine Journal. He is a proponent of the idea that modern SEO is less about simple optimization and more about orchestration and governance. His current interests lie in the structural and organizational foundations-including Answer Engine Optimisation (AEO)-that make discoverability possible in a rapidly evolving search landscape. Daniel believes the greatest challenge in search today is not purely technical, but rather aligning teams and processes so that strategic ideas can be successfully executed.

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Scheming Schemas Poster

Scheming Schemas TV Series2023Self

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Scheming Schemas Poster

Scheming Schemas TV Series2023

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Scheming Schemas Poster

Scheming Schemas TV Series2023

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