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Zak George has built his reputation on teaching people how to connect with their dogs in unprecedented ways. From teaching dogs to bowl, to taking out the garbage or even training extreme Frisbee dogs, Zak has challenged the status quo of dog training and shattered the perceptions of what is really possible when people connect with their dogs. Zak has always been clear about training dogs. It is never about the task, but rather the increased bonding that occurs while teaching various behaviors to our dogs; the trick is just a metaphor for the exceptional relationship that emerges through its teaching. The illusion is that we are teaching our dogs. The reality is that they are teaching us. When Zak George was a teenager, he was particularly touched by his older brother's relationship with his white German Shepherd dog, Levi. Levi was the first dog that Zak ever threw a Frisbee to, and at that time would never have guessed the roaring fire that this spark would lead to. Many years would pass before Zak would bring, the now legendary, Venus into his life. The next several years would reveal an astounding revelation that Zak could have never predicted. What he discovered was that there was virtually no limit to what a dog could be taught if the relationship between dog and person was valued and nurtured. Furthermore, Zak realized that mainstream dog training was advocating the exact opposite philosophy of emotional detachment and harsh physical corrections. This inspired him to share his findings with the public and become a full time dog trainer. He began teaching classes and quickly grew a waiting list of months to attend these classes.
Pleased, yet still slightly frustrated, Zak realized that he would have to reach a much larger audience if he was to transform dog training forever. That's when he accepted a job opportunity with the Extreme Canines Show to travel the nation while performing with his dogs and other highly accomplished trainers. He would do this for the next several years and reach hundreds of thousands in the process. It was important to him that the general population could see in a grand way how gifted dogs really were. What would follow would be the beginning of an all out revolution in dog training. In 2006 YouTube was beginning to emerge as a new innovative way to distribute video content easily on the web. Zak instantly recognized the possibilities that this new concept suggested. He learned how to film, produce, and edit his own training videos which he would give to the world for free with the intention of improving the quality of life for dogs around the world. However, it wasn't just for the dogs. Zak knew that the real benefit to people was that if they made their dogs happier, then their dogs would repay the favor tenfold and that this relationship would result in a fusion that would transform the historic relationship between dogs and people forever. Zak George still holds the title of the most subscribed dog trainer on youtube to this day with no other dog trainer in the world, TV or otherwise, even coming close.
As one could guess, this kind of revolution could not go unnoticed by the television network Animal Planet. Zak and Animal Planet worked together to construct a dog training series years ahead of its time. SuperFetch aimed to challenge people to work and connect with their dogs in ways they never have before. The prime time series reached and inspired more people than ever to live life in a new fulfilling way with their dogs. The networks agreed that this was something special. Zak was asked to appear on countless national television shows to talk about this new and different philosophy. The Rachael Ray Show, The Late Show with David Letterman, Late Night with Jimmy Fallon, The Early Show, Fox and Friends, Dogs 101, Discovery's Time Warp countless news outlets and many more were requesting Zak to come on and talk about this revolution in dog training. Every major newspaper in America along with national and international magazines were talking about what dogs can do with just a little bit of insight and guidance.
