Biographie
A Miami native, Fro began directing and editing early, graduating from the film school at Miami International University of Art and Design.
Right after graduation, Fro started working for Fox Sports in Los Angeles as both Editor and Producer. Balancing these roles, he contributed to various projects covering Formula 1 Racing, NASCAR, NFL, NBA, World Soccer, and other sports programs. This dual experience laid a solid foundation for Fro to further develop his skills and passion.
In 2005, Fro returned to Miami and joined NewArt Miami (formerly Circolo Editorial) as an Editor, where he continued refining his expertise. Since then, he has edited projects for numerous agencies and created spots for clients such as AT&T, McDonald's, Trident, Subway, Sony, SC Johnson, Winn-Dixie, and Chevy.
Alongside editing, Fro pursued his passion for directing, leading to numerous commercials for brands including AT&T, Ford Motor Company, Volkswagen, Sony, Kaplan University, and Foot Locker/Adidas. He also directed music videos for artists like N.E.R.D., Afrobeta, Rachel Goodrich, and JESP.
In 2008, Fro directed the award-winning short film "Pencil Fighting: The Life and Times of Team Balderdash." This comedy earned the Grand Prize for Best Short Film at the Orlando Film Festival, Los Angeles Backlot Film Festival, and Miami Underground Film Festival. The Miami New Times also honored it as the "Best Movie Shot" in Miami. Additionally, "Pencil Fighting" was showcased at numerous film festivals globally.
In 2009, he released "Inventing Kin," which won Best Short Film awards at the New York International Film Festival and the Los Angeles Backlot Film Festival. The film also screened at several festivals, including the Fort Lauderdale International Film Festival and the Orlando Film Festival.
Most recently, Fro directed "With Me," a commissioned short film starring Josie Loren from ABC Family's "Make It or Break It." He is currently in post-production on his anticipated feature directorial debut, "Uncle Daddy," starring Kelly McGillis, Elizabeth Rodriguez, Joey Dedio, and Frankie Faison.
