Biographie
Dallas Santana is a prolific media executive, producer/director, blockchain media leader, and writer with over 350 projects in film, television and entertainment, and sports programming completed for airing on Netflix, CBS, ABC, Fox Sports, Fox+. Direct TV, Dish Networks, Bloomberg TV, Fox Business, Sky TV, Hulu, Amazon Prime, and broadcasters in over 66 countries worldwide.
In 2022 his life and career took a major new direction when he was appointed to oversee the very first film, and art museum to be sent in a time capsule atop a SpaceX Falcon 9. He succeeding in setting hundreds of space and art records when the capsule touched down on the moon's south pole on February 22nd, 2024 bolted to the Odessyus lunar lander, the first lunar lander to land on the moon since 1972 for the USA and NASA. He oversaw over 222 art projects spannimg 30,000 years from Leonardo Da'Vinci, Michangelo, to Leonardo DiCaprio. 400 different sports related archives and 777 Grammy Winners are also memorialized on the 18 metal discs tbat inscribed the images, photographs, and text which is estimated to last on the moon for over 1 billion years. His own movie The 9th Raider , became the first movie to be archived on the moon in a quartz storage system The project including the story of Marshmello, the first pet to have her Pomerianian paws, face and art archived on the moon has been written up in news all over the world and changed his career paths towards furthering more missions in art preservation including a project being developed for delivery to Mars. The archive will even outlast the famous Golden album sent by Carl Sagan to space in the 1970s.
Dallas was born on a 66-acre farm in New England, played semi-pro football (running back ) in the EFL, and worked his way out to the West Coast where he attended AFI and UCLA in film studies and film directing programs after studying Business Administration at Northeastern University in Boston, Massachusetts. Having always aspired to be a pilot and advance to astronaut training, he was accepted to an elite class of only 100 per selected each year. into the elite US Marine Corps Naval Aviation Program and attended and completed basic training at the Marine Corps Platoon Leaders School. Though he did not end up flying in the Navy-Marine Aviation program, he opted to go into defense contracting and launch a multi-million dollar company right out of college, Dallas did get the space and aviation "bug" out of his system later on in his life and went on to make that dream come true. by flying and filming fighter jet squadrons and helicopter stunt filming and eventually being invited to oversee as head curator and executive in charge of a global arts program taking artists' work to the moon in what will be the first lunar art museum launching aboard a SpaceX mission in 2024.
He is a seasoned entertainment and sports executive and has lots of experience with sponsorship and branding working with major clients such as Coca-Cola, Lotus Cars, Oakley, Bebe Clothing, Celebrities, NFL Stars, Indy Racing/Nascar racing legends, and Athletes worldwide. Social Media, marketing, public relations, celebrity branding, and live events include Oscars, Grammys, Celebrity Golf Tournaments with NFL, NBA, AVP, and NASCAR drivers as well as major sporting event marketing. Dallas become a web 3.0 and digital arts innovator ( including converging cryptocurrency-art- art ventures, also known as "NFTs" ) and has secured many blue chip projects and streaming platform ventures to manage all over the world for various blue chip properties and organizations.
His passions include supporting veterans projects (his father, grandfather, and great-grandfather are all US combat veterans serving in both world wars). His family is prolific in the arts going back several generations, his grandfather (James Pfeufer) was a documentary filmmaker, and professor of arts at the prestigious RISD ( Rhode Island School of Design), his grandmother ( Reed Champion Pfeufer) a well-known painter and author and mentor of world-famous painter Fernando Zobel, their art collection once holding a record of sales at Christie's Hong Kong. Dallas's mother was a feature writer and their brother was Poet Laurette recognized by Sir Sean Connery's Scottish Poets Society. Dallas is proud of his artistic heritage and how it shaped him, and is equally proud of his melting pot multi-ethnic heritage and is several generations away from his ancestor ( Thomas Rogers) who came over on the Mayflower in 1620. Many generations ago his ancestor Thomas Rogers signed the famous Mayflower Compact, the first initial temporal constitution in the USA before the United States was formed, and went on to be a founding member of what would become the United States of America.
Writer/Publisher; Like the many authors in his family, Dallas has the bug for writing and is also an occasional freelance journalist for several international newspapers and magazines focused on celebrities, news, professional sports, and fashion. Writer under a "pen name" for international news and investigative news on special assignment. Former publisher of 2 action sports magazines. Board of directors on a publicly traded media holding company that published NYC Magazine and screenwriter and television writer with dozens of network credits.
Motorsports Marketing Executive: Represented a NASCAR racing team in marketing and sponsorship ( 2000) and also represented an Indy Light Racing Team Owner/Driver ( 2012). Currently managing and consulting with top action sports athletes, AVP Pro volleyball stars, NFL, NBA, and Pro boxing athletes.
