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Jay Curtis was born in Jersey City, New Jersey, April 03, 1950. He attended Montclair State University in New Jersey, studying English and later New York University where he studied film. In 1976, he relocated to San Diego where he began working at XETV.
After his show ended, Curtis became member services manager for BPME (Promax/BPA) and hosted its video magazine program.
In the early '90s, Curtis came to CBS as its in-house on-air brand manager. Working with the late Ron Scalera in marketing, the network rose to become No. 1 in viewership.
Known as "The Creative Lifeguard" for his talent at coaxing creativity out of people, Curtis also did work for NBC, Fox, the NCAA, the NFL and several other major production houses. He also directed stars David Letterman, Bob Newhart, Dick Van Dyke, Dan Rather, George Clooney, Ray Romano, Julia Louis-Dreyfus and Cheech Marin.
Jay Curtis was diagnosed with ALS in 2015. While coping with the disease, he produced two books of poetry, In and Out of Dreaming and Flaws in the Road. On January 26th 2018, Curtis' son, J.T. Curtis announced that Jay Curtis, aged 67 years old, had passed away.
