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Ricardo " Dimarco" Barea was Born in Miami, FL to Cuban Immigrant entrepreneur parents Lely and Eduardo Barea. For many years he was a Songwriter, Music Producer, and DJ who traveled around the world and collaborated with musicians at all levels. After being burnt out from the Music Industry at a young age he went on a sabbatical to Europe to rediscover himself and his new passions in life. After witnessing small children using technology in the plazas of Barcelona in the mid 2000s he knew the future of media would be completely digital and he needed to learn everything he could about it.
In 2012, he graduated with a Masters Degree in Internet Marketing and founded a Digital Marketing & Advertising Agency (The Greenside Agency) which focused on delivering results for both small and large brands facilitating experiential campaigns for GNC, Senor Frogs, The Red Cross, Intercontinental & Saks 5th Avenue just to name a few.
In 2016, he launched Midtown Miami Magazine, an innovative crowd-sourced publication model focusing on UGC (user generated content) tailored to connect Small Businesses with Locals and Social Media Influencers in the development of #TheNewMiami.
In 2017, his partnership with the CDD and The Shops at Midtown Miami sponsored the creation of the MMM Pop-Up Art Gallery + Social Lounge that served as an incubator and interactive space that exhibited local artists, musicians, wellness ambassadors, technology innovators with the surrounding millennial community in Midtown, Wynwood & Edgewater.
In 2018 he created the MMM LIVE mobile APP and the MMM Interactive Magazine. While the app's launch was poorly funded and premature it immediately led to the development of the MMM Sustainable Travel Community for Locals, Transplants and Incoming Visitors in the United States. The platform is currently live with 1.2M email Subscribers and seeking capital for operations, sales, and multi-market scaling.
In 2020, Dimarco connected with long time friend Scott Hanson and launched Wyld Stallyns and Co, in Kansas City, Missouri. This production company specializes in the creation, production and distribution of unscripted reality TV shows such as "Joy of the Journey". Their focus is to be the first people in history to visit all 1121 UNESCO world heritage sites and advocate for sustainable travel, culture, and heritage through the uplifting and inspirational episodes they produce. Today you can find their episodes on YouTube, but they are in negotiations to become an original studio production within tome of the large global streaming media entities.
