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Joel Primus is a Canadian filmmaker, entrepreneur, author, and podcast host. He is the co-founder and creative visionary behind Naked Revival, a Canadian apparel brand focused on everyday essentials and well-being.
As a director and producer, Joel's work explores entrepreneurship, adventure, culture, and the human experience. His credits include the award-winning documentary series Raising Global Citizens, Finding Nowhere, Colombia, and REVIVE, a documentary series following the rebuilding of Naked Revival while exploring the intersection of entrepreneurship, purpose, and mental well-being.
He is the author of Good Boy Bad Boy and Getting Naked: The Bare Necessities of Entrepreneurship and Startups, and regularly writes about business, travel, creativity, and personal growth on JoelPrimus.com.
A former elite long-distance runner, Joel now enjoys strength training, meditation, traveling, and spending time with his family on their farm outside Vancouver.
