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Lawrence has spent over 20 years as a pioneering executive, entrepreneur, producer, writer and commentator at the crossroads of technology, creative media, commerce and community. His mission has long been to develop businesses, products and solutions that bring fans closer to the artists they love.
Over the course of his career, he has worked with and on behalf of a variety entertainment artists and brands, (such as David Bowie, Keith Richards, Pink Floyd, AC/DC, The Rolling Stones, Madonna, The Police, Genesis, Destiny's Child, Tim McGraw and many others), to help them grow and shape their relationships with their fans. This work has included producing and executive producing dozens of websites, online events, marketing programs, broadcast programs and DVDs as well as a Grammy-nominated box set.
As a commentator, he has been featured in Rolling Stone, Billboard Magazine, Hollywood Reporter, Wall Street Journal and many others. His speaking and panelist engagements have included repeat appearances at the Billboard Touring Conference (New York, NY, 2007 & 09), among others.
