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From the early 1970s until 1983, Max Delys worked on Fotoromanzi for Lancio, an Italian publication, in addition to his film acting career. This photo-novel format was widely popular not only in Italy but also across Spanish-speaking countries, as well as Portugal and Brazil. Alongside many actors from the 1960s through the 1980s, Max Delys gained international fame through this cultural phenomenon. In 1971, he appeared in the Coca-Cola TV commercial "It's the Real Thing," which was featured in the final episode of Mad Men.
