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Prior to joining Alpine Labs Jamie Denenberg launched SA Entertainment (SAE) with Wendy Merry McCarthy, a full service entertainment marketing company, in conjunction with Mister Cartoon's SA Studios Global, in April of 2010. Capitalizing on authentic relationships across music, sports, culture and art, coupled with innovative concepts that pushed the boundaries of the status quo, SAE proved they could consistently deliver targeted and effective marketing strategies for this ever elusive demographic. SAE worked with everyone from Warner Bros. Pictures, Summit Entertainment, HBO, IMAX, Relativity Media and The Weinstein Company to effectively navigate the crowded marketplace and break through the noise.
Prior to launching SA Entertainment, Denenberg led the creative content division at Beverly Hills-based Relativity Media, working closely with the media and marketing teams to design and implement effective and innovative marketing plans for the release of a wide array of feature films. Previous to this position, she oversaw the creation of viral online campaigns, multimedia promotions, awards campaigns and overall marketing materials for critically and commercially successful Overture Films' releases.
Before joining Overture and Relativity Media, Denenberg demonstrated her command of marketing strategies during a successful tenure at Sony Pictures Home Entertainment, where she was responsible for helping to plan the studio's worldwide DVD releases. Her initiatives drove profitable releases in 37 major territories and was also a key decision-maker in the acquisition of product for international distribution, oversaw the development of bonus features for DVD releases, and analyzed theatrical results to formulate appropriate release strategies. Before embarking on her entertainment industry career, Denenberg served as finance director for Senator John Kerry (D-MA) during his presidential campaign. Working in that capacity, she led efforts to raise $3 million in three months and approximately $38 million overall, a political fundraising record at the time.
Denenberg earned a Master's degree in international affairs and business from the London School of Economics as well as a Master's in broadcast journalism from the University of Southern California and a B.A. in International Relations from the University of Michigan in Ann Arbor. Her focus on European and Asian culture, including varying degrees of fluency in five languages, has proved to be an invaluable asset in her global marketing roles.
