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Sònia Sánchez, is a producer from Spain based in Los Angeles, co-produced the 1st Encounter with Mexican Cinematography in Mexico City in 2024, an event showcasing the work of the Mexican Society of Cinematographers (AMC). Through this educational initiative, she helped highlight the art of cinematography and its impact, ensuring greater recognition for professionals in the field. Sònia also organized La Mirada Fija, a photographic exhibition celebrating Mexico's top cinematographers, presented at the Franz Mayer Museum in Mexico City. The visual tribute showcased the artistry and global influence of Mexican cinematography. Sònia has worked in various roles across the vertical film industry, including as a line producer, casting director, and locations manager. She has played a key role in supervising and managing resources, ensuring efficient operations in film environments. With nearly 30 years of experience in human resources within the luxury leather goods sector, Sònia has held roles in communication, training, development, recruitment, including executives roles in Spain, California and Texas. Sònia's career demonstrates a deep understanding of the parallels between Human Resources and film production. Her expertise in building cohesive teams, managing training and development, and resolving conflicts directly aligns with the collaborative nature of cinema production. Her ability to foster a positive workplace culture and drive performance while ensuring safety, quality, and productivity goals were met has been crucial throughout her career and extends seamlessly into her understanding of the demands and dynamics of film production.
