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Ira Rosensweig's feature film directorial debut SHARE? was released theatrically by XYZ Films in November 2023. The film is a sci-fi thriller starring 3x Emmy winner Bradley Whitford, Alice Braga, Danielle Campbell, and Melvin Gregg in a breakout performance as a man who struggles to survive after awakening alone, trapped in a society connected only by a primitive computer network, where the ability to entertain is the only currency. SHARE? is the first feature film ever to be shot entirely from one fixed camera angle and employs immersive cinematic techniques to create a unique and disquieting experience where the viewer becomes another character in the movie. It is currently available on Tubi and all video-on-demand platforms.
Ira is also Clio and Promax Award-winning commercial director who has helmed multiple Super Bowl campaigns. He is known for his unique comedic sensibility and deft touch with celebrity talent, having worked with stars such as Dwayne Johnson, Kevin Hart, Jason Momoa, Tiffany Haddish, Patrick Mahomes, Seth Rogen, Alec Baldwin, Jack Black, Peyton Manning, Mindy Kaling and Zac Efron, among many more. Ira has directed work for brands such as Nike, Pepsi, AT&T, Geico, and Toyota, and most networks including ABC, NBC, FOX, Paramount Global, AMC, and ESPN.
In addition to his innovative advertising work, Ira produced, directed, and edited Mystery Now, starring John Lithgow, which serves as a prequel series to NBC's Trial & Error. He is also one of few experts in the interactive video space, having helmed the first two years of Eko's KidHQ & The Walmart Toy Lab, a choose-your-own-adventure, virtual toy store, where kids can play with the hottest new toys and then instantly buy them from Walmart's website.
Ira is also a co-inventor of Crew in a Box, the world's first professional-quality, plug-and-play, remote production solution, which he quickly developed at the start of the Coronavirus pandemic. Crew in a Box was awarded the 2020 IABM BaM Create Award, as the best technological innovation in broadcast acquisition.
