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Amy Baer’s entertainment career spans over three decades, encompassing roles with major studios, entrepreneurial ventures, and traditional producing. The films she has overseen or produced have collectively earned more than $2 billion globally.
Since 2022, Baer has served as President of Landline Pictures, a film production label launched in February 2020 in partnership with MRC Film (known for Baby Driver and Knives Out). Landline focuses on creating feature films targeting audiences aged 50 and older, for both theatrical release and streaming platforms. Its debut film, Jerry & Marge Go Large, starring Bryan Cranston and Annette Bening and directed by David Frankel (Marley & Me), premiered at the 2022 Tribeca Film Festival before its June 2022 release on Paramount+, where it quickly became the top title among active subscribers.
In 2012, Baer secured a seven-figure development fund and founded Gidden Media, one of the industry’s few female-led, independently financed content incubation companies. Her producing debut was the 2013 hit Last Vegas, featuring Michael Douglas, Robert DeNiro, Morgan Freeman, and Kevin Kline, which grossed $136 million worldwide. She also produced the IFC romantic drama Mary Shelley, starring Elle Fanning, which premiered at the 2017 Toronto Film Festival, and Bleecker Street’s inspirational true story Brian Banks, starring Aldis Hodge and Greg Kinnear, which debuted at the 2018 LA Film Festival and received the Audience Award.
Prior to launching her own company, Baer was President & CEO of CBS Films from 2007 to 2011, where she led the division’s launch for CBS Corporation. She previously spent 17 years at Sony Pictures Entertainment, overseeing successful films including 1997’s My Best Friend’s Wedding, the Oscar-nominated Adaptation (2001), S.W.A.T. (2002), Something’s Gotta Give (2003), and The Holiday (2006). She also developed the 2011 Oscar-nominated Sony film Moneyball, starring Brad Pitt. Baer began her career in 1988 at Creative Artists Agency as an assistant to the late Jay Moloney.
In June 2018, Baer became Board President of Women in Film, taking on the role amid the industry’s heightened focus on gender inequality and sexual harassment. During her tenure, she executive produced her first television project in 2020—the CW variety special Women in Film Presents: Make it Work!—which was part of WIF’s Hire Her Back campaign, offering grants to women in the screen industries affected by the COVID-19 shutdowns.
Baer graduated magna cum laude from Georgetown University in 1988 with a B.A. in English Literature. She is married to producer Matt Baer (Unbroken) and they have two sons. Since January 2021, she has been a Visiting Lecturer at Chapman University’s Dodge College of Film & Media Arts, co-teaching the course “Industry Insiders” alongside her husband.
