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Producer Promoter Manager & Recording Artist
Over the past thirty years, Lawrence was an executive with various entertainment companies including CEO, President, Vice President, and Promoter executive positions with Jackson Music Studios, Hulett Entertainment, Concerts West, Total Music Group, Concerts West, Sneak Peek Music, World Peace One, The Watchers, World TV Productions, The Gateway, On The Road 2 World Peace, Yikes & The Time Ditto, One Earth One People with Lee Tiger and Max Osceola who helped The Seminoles acquire The Hard Rock Worldwide and others. As partners, Lawrence has had television and film producing partners from whose credits included Star Trek to Star Search and music partners whose credits include Prince to U2.
Lawrence is currently an owner and producer of www.projectsupergroup.com which aired on MTV and is headed to major networks next Summer or fall with partners the late Max Osceola who helped his tribe The Seminoles acquire the Hard Rock International.
In concerts and broadcasting, Lawrence has worked with those who have produced or directed everything from Live Aid to Live Earth.
Lawrence has over 30 years PRODUCING, MANAGING, WRITING, RADIO, TV and MUSIC projects: Including large rock concert productions and music television specials. As a promoter, Lawrence promoted concerts like the Eco Summit on Earth Day aboard the Queen Mary with artists In Concert from Deep Purple, The Monkees, TOTO, Iron Butterfly, Alice Cooper, and President Gorbachev and the top Eco Leaders from around the world. Produced music releases, film and TV shows, managed music artists. A short list of musical artists managed, produced and/or promoted by Lawrence include members, former members and groups: Tony Franklin of (The Firm), Robert Fleischman (Journey), Mike Pinera (Blues Image / Iron Butterfly / Alice Cooper / Classic Rock All Stars), Jimmy Crespo (Aerosmith / Rod Stewart), Iron Butterfly, Ricky Phillips (Bad English / Coverdale Page), Bobby Kimball (TOTO), Bad Finger, Chuck Negron (Three Dog Night) Mic Fleetwood (Fleetwood Mac). Co management of bands like Iron Butterfly. Lawrence Lives in Palos Verdes Estates CA and Fort Lauderdale Florida. 1978 Manager Rock band Triton - Opened for U.K. at Penn's Landing PA with over 150,000 in attendance - Promoter and Management. 1980 Rock band Castle Brown - Management "Dr. Disco" charted 1981 President ENT. BBS - Computer Entertainment Network and programmed the entire worldwide net on Fido Net before the Internet existed. Also created and ran MJCN The Messianic Jewish Computer Network. 1983 Laser Holographic Projector for HDTV SpectraPhysics 1989 Wrote / hosted / produced -various cable TV shows. 1990 Created "The Sonic Brain Surgeon's" script in dev at Warner Bros. 1990 Producer / writer / performer "Gunning for you" Rock Video & Music 1991 Owner Exec. Producer "The Showcase Place Concert Series" owned by The Comedy Club Mitzi Shore. Many Artists and Comedians - Hollywood. 1991 - 1998 Lawrence was an Associate Producer of various VIP Invite only China Club dates. http://www.people.com/people/archive/article/0,,20116868,00.html as example. 1992 - 2006 Executive Producer/Creator - Race-Car-Watch with Nascar drivers and Jackson Music Studios. 1993 - Lawrence Co-Produced and Promoted the Earth Day Eco Summit on Queen Mary Long Beach. We took over the ship! We assembled all major and minor members from Green Peace to The Union of Concerned Scientists from MIT representing 200 Nobel Laureates which became the basis of the statistics that all used including Al Gore in his movie, "Inconvenient Truth". Lawrence also brought in Mike Pinera to co-produce "The Classic Rock Earth Day TV Show" in onboard the Queen Mary. Celebrities attended including Pamela Anderson, Iron Butterfly, Deep Purple, The Monkees, Steppenwolf, James McNichol, Toto, etc. The Earth Day Eco Summit was attended by former USSR President Mikael Gorbachoff as a keynote speaker. It helped launch the modern Eco Era as one of the first Worldwide Eco Summits ever held and helped guide the course of the environmental movement. Lawrence personally challenged all members at the Roddenberry building at Paramount Pictures for all Eco Leaders to start to work together. This began to at this historic event. Lawrence remained in touch with the Co-Founder of The Union of Concerned Scientists, Dr. Henry Kendall until his death. Dr. Kendall helped shape Lawrence's environmental worldview. 1994 - Lawrence also with Mike Pinera co-produced / co-promoted the "Toys for Tots Fun in the Sun Run" TV show with some of the same artists attended by a massive audience of over 100,000 in Florida shutting down the 95 freeway!!! 1995 Lawrence was a producer with Mike Pinera for the QVC production "Earthrise" which he helped bring the Double CD to the project. He brought Mic Fleetwood of Fleetwood Mac to the live show featuring Jon Anderson lead singer of the great band Yes and other artists. Through QVC we sold the music from the double CD "Earth Rise" featuring artists Paul McCartney, Sting, U2, REM, Elton John and other top name artists, breaking all QVC records at the time, and benefitting the environment movement!
1996 Classic Management International - Managed/Produced and created the band "ESP" Featuring Robert Fleichman on vocals the first and former lead vocals of the band Journey. Robert co-wrote their early hits "Wheel In The Sky" and "Anytime." Lawrence brought his friends Jimmy Crespo (former lead guitarist of Aerosmith) and Tony Franklin (bass "The Firm" with Jimmy Page & Paul Rodgers) and others to create the band and the record. 1997 - 2006. Lawrence joined Hulett Entertainment as Vice President with Tom Hulett's son, Don Hulett and as CEO of Concerts West. The late Tom Hulett managed: The Moody Blues, The Beach Boys, others... and was the founder and President of Concerts West that promoted: Starting in 1967, the Summer of Love, Concerts West, became a household name in the history of music promotion. Led by Hulett, the legendary Concerts West promoted among others among their amazing roster of acts that included nearly all of the biggest names in music: Jimi Hendrix, Elvis Presley, Led Zeppelin, Credence Clearwater Revival, Derek and the Dominoes, Blue Oyster Cult, Rush, Three Dog Night, Elton John, The Moody Blues, Eric Clapton, The Beach Boys, Jackson Five, Jesus Christ Superstar, Paul McCartney & Wings, The Eagles, Jackson Brown, Linda Ronstadt, Chicago, Earth Wind & Fire, Bee Gees, Sonny & Cher, Peter Frampton, The Osmond Brothers, Captain & Tennille, Frank Zappa, Glen Campbell, The Doobie Brothers, Fleetwood Mac, Uriah Heep, Deep Purple, Jethro Tull, The Carpenters, David Bowie, Crosby Stills & Nash, Alice Cooper, Bob Seeger, Aerosmith, Blood Sweat & Tears, Bob Dylan, Santana, Mountain, Bread, Kansas, The Allman Brothers Band, Al Green, Ike & Tina Turner, Journey, ZZ Top, Black Sabbath, Grand Funk Railroad, Steppenwolf, James Brown, The Grateful Dead, Steve Miller Band, Eddie Money, Rod Stewart, Heart, Little River Band, Carol King, Janis Joplin, Bad Company, James Taylor, Pink Floyd, AC/DC, The Who, Jimmy Buffet, Neil Diamond, Bruce Springsteen, Canned Heat, Savoy Brown, Carol King, Frank Sinatra, BB King, Tom Jones, Engelbert Humperdinck, Sammy Davis Jr., John Denver, The Rolling Stones, Julio Iglesias, Warrant and at one time or another almost every major act in the industry. In 1970, Tom raised One Million dollars practically overnight to take Elvis on tour, Tom and Elvis took it to the top! Year after year Elvis sold out shows in every city and there was no stopping the impact Rock & Roll was having on our nation and the world. In 1977, Elvis died just days before the launch of his next tour. Shortly before his death, Elvis asked Tom to replace Colonel Parker as his manager. Tom rode in the third car in Elvis's funeral procession. Tom turned down The Beatles and Michael Jackson for exclusive management only because they both asked Tom to drop all his other acts. The Beach Boys, The Moody Blues, etc. He said in separate conversations, "I can manage you and my other artists. I keep my family of artist friends." And he would have managed them all well! Who else could ever say that?
His example became the shining light for Lawrence to follow! Near the end of Tom's life, Lawrence worked with Tom's son, Donnie (who had his own Platinum and Gold Records) in Tom's office. He said to us as he knew he was dying from cancer, "Carry On The Tradition!" So, after Tom passed, Lawrence and Donnie agreed on two things. One, carry on Concerts West and two, create Hulett Entertainment for the management.
Lawrence then reunited Iron Butterfly ("In-A -Gadda-Da-Vida") which had sold over 25 million records which became the first platinum record ever awarded. Lawrence signed the act to a management deal. The band completed a US and European world tour and recorded new songs for their new record. Lawrence brought Kenny Loggins and other artists to various deals with Hulett Entertainment.
Lawrence became the CEO of Concerts West and owner up till 2006 before AEG. 1997 Lawrence joined as Vice President of Stage III Communications with Jimmy McNichol, President. Stage III developed several TV, film and musical projects such as The Eco Warrior Tour, and the TV show PlaneTView helmed by Bud Grant, former president of the CBS Television. Television Network. The show was co-hosted by Jimmy & Kristy McNichol. Lawrence was also the co-writer with Jimmy of the "Eco Warrior" film project. Lawrence helped re-launched Jimmy McNichol's music career, providing known Classic Rock musicians such as Jimmy Crespo formerly of Aerosmith for Jimmy's European CD release. 1997 Lawrence became Vice President of the Total Music Group Record Company with famed music Producer David Tickle (Prince / U2) and many other artists. The company worked on several new and well-known artists. Lawrence brought in Fleetwood Mac to be part of the music division of the Total Film Group. The project was sidelined due to investor ignorance. Lawrence then cut the project loose letting Mic Fleetwood know to take the Warner Brothers deal which then became the "The Dance" Album and world tour. http://en.wikipedia.org/wiki/The_Dance_%28Fleetwood_Mac_album% 29 once again proving that some investors should listen to and trust the experts. 1998 - 2000. Lawrence joined Goldstar Entertainment Media as Director Vice President of Operations with CEO Mike Pinera. Mike Pinera was Alice Cooper's lead guitarist, and Iron Butterfly artist who got his start recording by charting the hit "Ride Captain Ride". During his tour as Iron Butterfly's guitarist he began video recording many of the top well-known rock stars; and acquired hundreds of hours of rock and roll footage, including the US Festival as a part of a transactional Classic Rock Network that started as a satellite broadcast. This was helmed by MTV's Co-Founder. 2000 - Present. Lawrence was president of uProduce.Com with partner John Schofield, Co-Producer and/or Producer of: "As Good As It Gets", "Jerry McGuire", "Enemy At The Gates", "Doom", "ALI", etc. Way ahead of its time, Lawrence created and envisioned an Internet based Film and TV Company like no other. Finally, in 2013, the technology has caught up with Lawrence's vision and preparations are underway. 2001 Co-produced the "All Star Pro Jam" with famous musicians from bands from Aerosmith to Jefferson Starship streamed live on the Internet from the Zodiac Club. Patterned after "The China Club" where Lawrence co-promoted many shows with many A List Talents. 2001 Co-produced Iron Butterfly at the Century Club with Don Grenough. 2001 Co-Executive producer of the drama "Rock and Roll Theater". 2001 Co-Producer. Development of "Jim Ladd's Living Room" formerly the famous LA DJ for KLOS and other stations for television, Lawrence picked multi awarded director Tommy Trbovich ("We Are The World", The Rolling Stones, The Superbowl, Lavern & Shirley, etc) 2001 Co-Producer - Music Segment "Concerned Cancer Charity" at Paramount Studios for ICM VP and Agent Jack Gilardi also with Don Grenough. The Entertainment Segment was at The Democratic National Party at Paramount Studios. Lawrence also brought Chuck Negron, formerly of Three Dog Night, to play with President Bill Clinton live on stage as Bill played Sax. 2002 - present. Executive Vice President / Co-Producer of the "Club Red" Franchise LLC feature film in Development with Co-Producer, Writer, Marketer Michael Brausen who was also involved with Concerts West. Lawrence co-wrote the screenplay and brought in Film Producer John Schofield (Jerry Maquire, Ali, Doom, As Good As It Gets, etc) The screenplay is based on a true story involving the USA and the true story of fall of the USSR that will blow your mind! 2003 Executive Producer in Development of "The Wheel of Time" film(s) based on the books.
2003 - Present - Sneak Peek Music Founder, CEO and Producer. Lawrence created an Internet music model reality show for established stars to make money while making their record. Director Tommy Trbovich (We Are The World, Letterman, The Stones, The Black Crows) Bill Ellis, Producer of Star Search and Lifestyles of the Rich and Famous and Bob Cutarella with two recent Grammy's as a producer, over 3,000 songs recorded as a publisher and over 160 platinum records to his name. www.imagineallcorp.com/about-us/bob-cutarella.php SPM has signed super talented music artist "Suvi" and has produced a trailer for its show, "Yikes & The Time Ditto", is in preproduction of a festival, plus streaming powerful content. Reyna Rosa Reyna marketed single, went to number 19 in one week on test radio station. $500,000 is being invested into her PR and Marketing Push within 27 Countries including North America, helmed by the former PR and Marketing head of Sony, Capitol, Warner Bros. 2007. RLF Management. Clients included: Masha Kalinina, former Miss Russia. Masha had a lead role in "Stay Alive", a 2006 Spyglass / Endgame Entertainment release. Martin Norseman small role in the hit Oscar winner "Crash". 2005 - Elvis Film in development. Exec. Producer. Film based on the true story from Larry Geller, one of Elvis best friends and spiritual advisor. Producer John D. Schofield, "As Good As It Gets", "Jerry Maguire", "Enemy At The Gates", "Ali", and "Doom". Lawrence is a close friend with Larry Geller, Elvis Best Friend, hairdresser and "Guru". 2006 - 2014. Convergent Records. New record concept with partner David Tickle, Producer of Prince, U2, etc, and Director Tommy Trbovich who is an Ace, Emmy and Grammy Award winning director and other top names in their fields are committed to Lawrence's new model for the music industry. 2006 - 2009 President of Concerts West and 20% owner with the Hulett family. This was pre-AEG Live. 2007 - Wrote, played and sang on "Diamonds & Blood" and other songs. 2007 - "Blink of an Eye" Film Co-Executive Producer with Annabelle Gutman. 2007 - 2011 - World Peace One - Co-Founder and Co-Executive Producer with Doug Ivanovich. Producers / directors credits include "Live Aid" through "Live Earth" including Lou Horowitz (Director Live Aid, American Idol, The Oscars, The Grammys) to Paul Flattery (director Live 8, Live Earth, Teen Choice). Members of the team also produced: "The Concert for NYC", "The Billboard Awards", and includes Director Tom Trbovich (We Are The World, The Superbowl), Gene Smith VP of Billboard Latin, and Billboards Latin "Producer of the Decade" - Rudy Perez who Produced, Beyonce, many others. Lawrence Co-Produced WP1 Events where several recordings were made with celebs and Promoted a concert with Velvet Revolver where Slash signed the WP1 Jacket and accepted an award from us at the Sundance Film Festival. 2007 - Present. The Watchers. A Sci-Fi Reality TV Series. Creator, co-writer with Daryl Anka and executive producer. In development - Stars, directors and production staff include: LeVar Burton (Geordie LeForge, Star Trek), a producer of one of the Star Trek feature films, a director from BattleStar Galactica, stars from other series, and interest from other stars and producers. 2008 - Soul Stash Band - Co-Producer of Record with David Tickle. 2008 - Present. Reflection Productions - Partner with Annabelle Gutman. Co Executive Development slates of films with financiers and producers. 2008 Co-created the band Play Nation with Karlee Rose on lead vocals and writer, fashion designer Kaptain on drums (played with Axl Rose) and Jimmy Swan from Hollywood Rose on guitar. Lawrence played keys and did arrangements. 2009 Present. World TV Productions - Exec Producing Latin TV Specials with Paul Flattery (Live Earth, Teen Choice, etc), Arie Kaduri CEO of NYK Concerts (Promoter of many stars), Doug Ivanovich (Live Aid), Reyna Reyna and Lou Horowitz, director of The Oscars and The Grammy's. 2010 Present - Writing, Playing, Singing & Keys as "The Yikes!!" see high profile numbers as high as 80 worldwide among 2.5 million acts. https://www.reverbnation.com/SpiralUp 2011 Present - The Gateway - "Star Trek Meets Stephan Colbert" starring the late Dr. Roger Leir and Jordan Maxwell of Coast to Coast AM George Noory fame, Tara Emerson, Lawrence Freiberg and various guests and crew from Coast to Coast AM. Lawrence is the Co-Creator. 2013 - Silver Street Productions - Lawrence is the Project Manager for a new Jon Anderson CD (lead singer of the band YES) being recorded and when completed brought to Ghee, owner of Circ De Solei. This "Rock Opera" includes consultant Peter Gabriel and music producer, friend and music writer along with Jon and David Tickle. 2013 - Orbital Entertainment Group and its subdivisions, Orbital Concerts, Orbital Records, etc. Lawrence put the parties together and is a Co-Founder owner with Donnie Frizzell, and David Tickle. 2014 - Actor in "Clique" reality TV series pilot with Annabella Gutman. 2015 - present "Welcome Home" Festival Conference. The first UFO, Music, Technology festival conference co-produced by Lawrence Freiberg, Carol Rosin, and Stephanie South. 2015 - Creator, Founder, On The Road 2 World Peace Series. 2017 - Present - One Earth One People, based on Live Aid - Partner in Lee Tiger & Asso. and Max Osceola former Chief who orchestrated with The Seminole Indians to purchase the Hard Rock Worldwide. Producing and Promoting Concerts, building a Channel, a Record Label, and creative and technical services. Many of the same Live Aid directors and producers involved. www.OEOP.Live 2019 - present Spiral Up Industries - a financial incubator comprised of several companies who range from advanced health technologies, energy, water, food, crypto, sustainable products and communities to cause entertainment distribution. 2019 - present Project Supergroup! Its first season on MTV and other networks is the organic and authentic blend of American Idol and The Voice with the distinction of watching the formation from musician tryouts to the creation of All Original Whole Music Supergroups come together right before our eyes! The results were Amazing! Partners are Creator Director Producer Gary Wayne Bridges, Lee Tiger and Max Osceola who helped acquire Hard Rock International for his tribe The Seminoles of Florida. Slated for Season Two Summer 2021. See https://vimeo.com/465540353/6cca828c1a Trailer Promo Confidential! As an Artist, Lawrence has played keys with many great musicians... As a music artist aka Yikes, Lawrence has played keyboards with members of: Alice Cooper, Ambrosia, Iron Butterfly, The Knack, Hollywood Rose, Yes, The Moody Blues, War, Pink Floyd and many other Classic Rock artists. In forming the band Play Nation, Lawrence played keys, arranged, and produced the band comprised of members of Hollywood Rose to Kaptain who played with Axle Rose in the formative stages of Guns & Roses. https://www.reverbnation.com/playnation Lawrence's current bands - The Yikes! And FREE THE CROWN! Has recorded and Performed with Grammy Award Winning keyboardist Dave Lewis of Ambrosia, Mike Pinera of Alice Cooper / Iron Butterfly, Kaptain from the early Guns & Roses days, Karlee from Play Nation and other great musicians. And is choosing from his many songs which ones will make the cut on the second record, which is charting high among millions of other member's artists.
