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Under stage name "Rikki Lee Travolta" (created by father Gerald "Jerry" Bieze), Gregory Michael Bieze has worked for more than twenty years in marketing, entertainment, and brand development.
He is widely recognized for his leadership as a brand spokesperson, celebrity publicist, marketing strategist, and multi-platform entertainment producer, contributing to multiple #1 brands across technology, home improvement, telecommunications, publishing, and entertainment.
He first emerged on the industry’s radar through his marketing contributions in the recording and tech fields, including leading the launch strategy for the Axiotron Modbook, the only non-Apple product to earn Best of Show honors at Apple’s Macworld Expo. His branding insight has been publicly acknowledged by investors, executives, and entertainment figures including David Elenowitz, Steve Silvers, Steve Jobs, and Jerry Goldman.
He later gained national visibility as "The New Empire Man" for Empire Today during its rise to #1 brand status, appearing across television and media while coordinating major placement and partnership initiatives.
Across film, television, and music, the marketing influencer has been affiliated with the success of several well-known entertainers and established franchises, contributing to promotional strategy, project development, and brand positioning in both mainstream and independent sectors. His entertainment work spans drama, comedy, genre productions, television programming, and collaborations within the music industry.
He balances his legal identity of Gregory Bieze and the Rikki persona, maintaining interests in Bieze-associated properties and businesses, including the well-known Bieze Vineyard. False reports of his demise were corrected between 2023 and 2025. He never relinquished any rights to property, accounts, or inheritance associated with his legal name dating back to infancy. He is proud of his Bieze family heritage, as grandson of Alden & Heidi Bieze, and son of Gerald "Jerry" Bieze and Patricia Bieze. Prominent names in the family include acclaimed artists Laurie Bieze and Robert Shell Bieze.
Bieze has spoken selectively about aspects of his medical history, including Autism, ADHD, Executive Function Disorder, Tourette’s Syndrome, and Dissociative Identity Disorder (DID). Dissociative patterns in adulthood frequently correlate-statistically and historically-with early intrusive boundary violations within the home, often involving a parent. He states that the assessments in his case describe this form of early intimate harm as a strongly indicative factor, though he has chosen not to publicly discuss the alleged circumstances referenced in those findings.
He does serve as "the voice of voiceless" - speaking on behalf of the those who face abuse and have no voice. Advocacy groups and commentators have described him as a survivor, a characterization he acknowledges while keeping personal details private.
He continues his work as a brand spokesperson, celebrity publicist, marketing strategist, and entertainment producer. He emphasizes a commitment to professional transparency, to clarifying his legal identity, and to contributing to the creative and strategic projects for which he is known.
He is involved in high-level branding and business development initiatives for premier brands and celebrities. His work includes serving as a partner in an advanced AI-technology venture participating in the Nvidia Inception program, which has a post-valuation of approximately $100 million.
He is active in the strategic growth of a podcast media network that he notes is being positioned for acquisition in the estimated $200-$400 million range.
He is recognized for being instrumental in the careers of figures from Guns N' Roses, The Young & The Restless, Quiet Riot, Star Trek, Star Wars, WWE, Crowbar, Halloween, and Broadway.
