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An award-winning Executive Producer, David Johnson possesses the entrepreneurial strengths to originate and realize creative vision and natural-born leadership to direct content strategies. Having produced entertainment campaigns for some of the world's largest brands, David's expertise covers all mediums from television, to digital, interactive, film, mobile/tablet based apps, intricate social media campaigns, and experiential. Some of those clients have included: Budweiser, Maxwell House Coffee, Enterprise Rent-A-Car, Build-A-Bear and Chrysler.
David began his career producing television commercials for brands such as Wal-Mart, Nations Bank, Texaco and Goya Foods. He then transitioned to feature film production joining Outlaw Productions (Sex, Lies & Videotape; Training Day,) as a feature film development executive and then Mike Binder's Sunlight Productions (Crossing the Bridge, Indian Summer) as Director of Production. At Sunlight, David co-produced the films Londinium starring Colin Firth, Mariel Hemingway, and Mike Binder, and The Search for John Gissing starring Janeane Garofalo, Mike Binder and Alan Rickman.
David then joined Coolfire Studios - quickly cultivating agency relationships to produce award-winning work for brands like Vibram, The Hartford, Walgreens and Bacardi. After two years he was made partner and named President of Coolfire Studios.
With the success of Coolfire's original entertainment division with hit shows like Welcome To Sweetie Pies (OWN,) Fast & Loud (Discovery) Resale Royalty (Style) and the Emmy-award winning docu-series The Frontline For Hope, David has been able to position Coolfire Studios as a leader in entertainment for brands - creating authentic stories that cut through the noise. As technology continues to evolve, he has recognized the importance of connecting with audiences, and has immersed himself in the digital distribution space. Building a team dedicated to developing and engaging with audiences and using data analytics to fuel content creation, this unit of Coolfire has already become a trusted Google partner, certified on the TrueView platform and offers customized boutique media strategy.
During his career, David has been a strategic leader working with agencies, advertisers, creative talent and technology platforms to produce innovative entertainment that drives audience, monetization and accomplishes KPIs and objectives on behalf of his clients. His efforts have evolved Coolfire Studios into the prolific multi-dimensional production company that it is today.
