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After RENO! literally grew up in a Videostore in the 80's and 90's he decided to become a director. He is now a multi award winning tvc director who discovered his interest in film and television at the tender age of eight years and has pursued it passionately since then. He is fascinated with the medium's ability to touch people and at the same time to open up different perspectives, worlds and realities. Among other areas, he specialized in TVCs, TV Promos, Station IDs & Social Media, which offer creative space for the realization of unconventional ideas. But his love for fiction tv series & films never stopped.
He was also one of the founding members of the insane4frame GmbH & Co.KG company in Munich, Germany which specialized in VFX for international blockbuster films & global tvc campaigns (e.g. Gamer, Underworld - Rise of the Lycans, Percy Jackson) . After 3 years he left the company in good faith and build a new creative company called MR Director & DP Team GbR for tvc campaigns and only for CD/Directing & DP work.
Until today he worked worldwide on over 2500 projects for the biggest agencies & clients and is still working as a freelance Director & VFX Producer and sometimes Creative Director for different production houses, agencies and clients under the Label RENO!
After 18 years in the tv commercial business he made in 2022 his fiction debut as one of the new directors for the 5th & 6th Season of Beyond Belief - Fact or Fiction with Jonathan Frakes also known as X Faktor - Das Unfassbare.
RENO! became especially famous to work with a lot of national (German) & international Celebrities - Hosts - Comedians - Entrepreneurs - Artists - Actors & Athletes.
e.g. Beyonce, Rita Ora, Sunrise Avenue, Rea Garvey, Heiner Lauterbach, Til Schweiger, Nico Hofmann, Oliver Kahn, Jochen Schweizer, Luke Mockridge, Smudo & Michi (Fanta 4), Michael Patrick Kelly, Jonas Kaufmann, Lena Meyer-Landrut, Andreas Bourani, Silbermond, Eco Fresh, Joko & Klaas, Wigald Boning, Bully Herbig, Martina Hill, Kaya Yanar, Michael Lott, Eric Stehfest, Paul Panzer, Antoine Monot, Hella von Sinnen, Hugo Egon Balder, Enissa Amani (Netflix), Martin Kaps (Blockbustaz), Hendrik Heutmann (Babylon Berlin TV Series) and many more.
