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Joe Farr was born in Washington, District of Columbia and moved to Raleigh, North Carolina when he was two. He attended Duke University where he was a four-year basketball team manager for Mike Krzyzewski from 1995-98. He was a head manager for Duke's 32-4 Elite Eight team as a senior. Farr graduated with a BA in Economics and a minor in Chemistry.
Upon graduation, Farr went on to serve as an ACC Futures Intern for the Atlantic Coast Conference and Home Team Sports. In this capacity, he supervised the operations of the ACC Men's & Women's Cross Country and the ACC Men's and Women's Soccer Tournaments and banquets. After a ten-month stint in the ACC Futures Internship, Farr was called up to the Worldwide Leader in Sports in Bristol, Connecticut. He joined ESPN in 1999 where he functioned first as a Program Associate and later as a Strategic Program Planner. In these roles, he acted as the program director for Black History Month, Track & Field, Swimming & Diving, and Cycling. He negotiated the contracts for the Boston Marathon, USA Track & Field package, and the World Swimming & Diving Championships and worked as the Program Planner for college basketball, college football, and NCAA Championships.
ESPN also provided Farr with his first taste of production. Farr was the executive producer on four of ESPN's Black History Month programs: Seasons of Change: The African American Athlete (2002), Seasons of Change: The African American Athlete (2003), Relatively Speaking: George Foreman (2002), and Relatively Speaking: Joe Dumars (2003). The 2002 installment of Seasons of Change won the NAMIC Vision Award for Best News/Informational Program.
After over four years at ESPN, Farr left to attend the Yale School of Management where he was selected as a Yale MBA Scholar. While at Yale, he was co-President of the Black Business Alliance and he created, organized, and produced the SOM Night Live sketch comedy program (inspired by Saturday Night Live (1975)). He earned his MBA in 2005 with a dual concentration in Marketing and Leadership. He is now running his own production company, Trey Mojo Productions.
