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Rocky began in the early 1980s as a stage actor/comedian.
On October 15th of 1994, one week before his 23rd birthday, he became an Independent Talent Agent. After the first few months, he wasn't really sure if this was what he really wanted to do, as he had no previous experience at that point as an Agent.
In order to see if he was able to recognize if someone had talent or not, he entered himself into a talent competition in a local Mall. Hundreds of people, of all ages entered and the then 23-year-old Rocky spent a great deal of time watching everyone prepare for this competition from the inside. The talent performed on a small stage in the middle of a very busy mall, with three judges and hundreds of shoppers watching on. It was at that moment he said if he wasn't able to correctly pick the top 3, he would change careers. Well, not only did he correctly pick the top 3, but he was the overall winner of the entire competition.
Rocky performed a very touching monologue about "Violence Against Women and Children Must Stop". His performance was so powerful that it seemed like for a brief moment in time that every person in that mall stopped to listen to him. Near the end of this heart touching piece, he walked to the edge of the stage and went down on one knee and had one single tear roll down his face.
The date was February 4th of 1995, and it was on that day Rocky knew at that moment he had the ability to recognize true talent.
Since then, he has interviewed over 15,000 youth (and parents) and has promoted over 2,000 youth to date.
From 2002 to 2012, he collected a total of 13,409 toys, which were given to less fortunate kids as part of the Toy Mountain Campaign. The Toy Mountain Campaign is hosted each year by CFTR-AM, CFTO-TV and the Salvation Army.
On April 4th of 2004, the Toronto Star newspaper had an article about Kids in the Biz and mentioned Rocky's Kidz Inc. (Rocky's Company), as one of the few well respected children's agencies in Toronto.
In December of 2005, The North Toronto Post Magazine (Canada), The Bayview Post Magazine (Canada) and The Village Post Magazine (Canada) named Rocky as one of "Our City's Greatest Givers" (Toronto). An interview and picture of Rocky was located in the "Hometown Heroes" section of each Magazine.
In December of 2006, 680 News (CFTR-AM) announced that Rocky was "the biggest individual At Work Santa supporter" for the Toy Mountain Campaign.
Rocky has personally booked talent into every form of entertainment media, including Film & TV Projects, Animation, Radio Ads., Voice Overs, Commercials, Print Ads., Theatre Productions, Corporate & Industrial Videos, Music Videos, Infomercials and Live Performances!
In June of 2013, after working 24/7 for so many years, Rocky decided to close his agency and change careers.
In January of 2018, he returned to college.
On June 18th of 2019, he received a college diploma in the area of Social Service Work.
