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As President of Control Room, Aaron Grosky guides the company's long-term strategic direction across all aspects of the company's business, including event production, television production, media architecture design, artist and celebrity relationships, sponsorship development, and creative vision.
Grosky serves as executive producer for all Control Room programming, including special events such as A Decade of Difference: A Concert Celebrating 10 Years of the William J. Clinton Foundation, FIFA World Cup(TM) Kick-Off Celebration Concert, the 2009 Inaugural Green Ball hosted by former U.S. Vice President Al Gore, Macy's Passport and Nokia New Year's Eve, and all Live Earth productions including the Live Earth events on July 7th, 2007. Responsible for the creative vision, oversight of all production elements, and serving as chief liaison for Control Room constituents from artist, brand, and content partner communities, productions under Grosky's direction have received high marks in production value, talent procurement, and audience viewership.
In addition to his role at Control Room, Grosky serves as the executive producer for Live Earth. He is responsible for identifying the creative vision for Live Earth entertainment programming and securing the world's leading artist and celebrities to make the vision a reality. Leveraging the production and programming expertise of Control Room, Grosky oversees all on-the-ground production and content distribution deals for Live Earth events worldwide.
Prior to his role at Control Room and Live Earth, Grosky spent 10 plus years in the music industry developing an expertise in the burgeoning convergence with technology. He founded Shift Inc., a consumer-facing digital music conversion, training and consulting company, which he sold to Virgin Entertainment Group in 2005. Following the sale, Grosky joined Virgin Entertainment Group as the head of the Digital Division where he served as architect of the company's digital music service including identifying the programming voice, securing the artist and label relationships, and implementing systems for penetration in the US and Europe.
As a precursor to the founding of Shift Inc., Grosky held a position as chief of creative services for Almo Sounds, working closely with Jerry Moss and Herb Alpert. In addition to his role inside the label leading the company's entry into the digital space, he served as chief strategic adviser to both partners in their efforts to enhance business units and assets outside of Almo Sounds.
He started his career as a regional sales and marketing rep for Geffen Records and Sony Music in Boston.
Aaron is a member of the Producers Guild of America and sits on the board of directors for Control Room and Ignite, LTD.
