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Jarred McGriff is an award-winning Director, Director of Photography, and Entrepreneur based in Newark, New Jersey. In 2016, he founded L2C Studios, an award-winning production company, and has since collaborated with brands including Netflix, McDonald's, BET, TikTok, STARZ, and Diageo. His work has earned multiple Webby, Telly, and Shorty Awards, surpassing industry leaders like HBO, Comedy Central, and AMC in competitive categories.
Alongside leading L2C Studios, Jarred serves as an in-house DP and Director for Paramount Global, working across brands such as Paramount Pictures, BET, VH1, MTV, and Nickelodeon. His credits include the U.S. premieres of Gladiator II and Mission: Impossible - Dead Reckoning, The MTV Effect docuseries, the 2025 Tony Awards promo campaign, Nickelodeon's Kids' Choice Awards promos featuring Tyla, and MTV's #MTVLIVE performance series, directing artists such as David Archuleta, Justine Skye, JXDN, and more.
Jarred's storytelling merges cinematic visuals with a passion for technology and a deep commitment to collaboration. Through L2C Studios, he champions diversity in production, employing at least 85% minority crew members on every project and connecting them to top networks and brands. His body of work spans premieres, broadcast specials, branded content, and documentaries, consistently delivering stories that resonate across platforms and audiences worldwide.
