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Rich Jaffe, Co-CEO, Theatre Division & CMO, has been promoting live entertainment for more than 25 years with a broad background in commercial entertainment, non-profit regional theater management and ticketing technology. As Co-CEO of the Theatre Division, Rich is overseeing Broadway Across America in partnership with Jeff Daniel, with a specific focus on sales, marketing, pricing, sponsorship and ticketing for Broadway Across America's 48 markets. As CMO, Rich oversees all marketing and communications for the company. Rich joined BAA in 2010 to lead Broadway In Boston, overseeing BAA's Broadway presenting business and venue operations in the Boston market. Prior to joining BAA, Rich was part of the leadership team at one of the country's leading regional non-profit theaters, Trinity Repertory Company. Prior to Trinity Rep, Rich founded and launched the ticketing industry's first web-based sales analytics company, Live Audience Business Solutions (LABS), introducing yield management principles to the live entertainment industry with clients such as Radio City Entertainment, Big Apple Circus, Disney Theatricals and Dodger Theatricals. Rich began his career spending a decade with MSG/Radio City in various roles, including Marketing Director overseeing family entertainment, concerts, boxing, college basketball, tennis and institutional branding for Madison Square Garden.
