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Founder of Infidea Agency and Infidea Studios. Hired by Oracle billionaire Larry Ellison to develop a brand, media, films, film festival and philanthropic strategies for the island Lanai, Hawaii acquired by him for 300M in 2012. Subsequently, developed a romantic comedy for China and backed by Alibaba.
In development is a 75M Environmental Media Fund in partnership with Dan Abassi (hedge fund, environmental advisor to Sir Chris Hohn and Executive Producer of Years of Living Dangerously). The fund will support a collaborative media strategy to engage and move the needle on a critical mass effecting an efficient and accelerated change.
Also in partnership with Lynn Hirschfeld of Participant Media is developing an Elephant Media Fund bridging together global celebrity and NGO projects to end elephant poaching.
A strong focus from the agency is on biotech and pharma to accelerate innovations in IP for healthcare critical needs.
