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Peter Arnell has been at the forefront of creating, building and transforming brands, corporations, institutions and communities for more than 40 years. Throughout this career, Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world's most celebrated brands. His unique interdisciplinary approach to brand building unites graphic arts, communications, photography, filmmaking, experience design, industrial design, product engineering, architecture, and more to create holistic solutions that drive enduring brand value creation.
Arnell's work has been described as "revolutionary, brash and brilliant" by Vogue and "powerful, exceptional, and propelling" by André Leon Talley. i-D Magazine calls him "a guru and a genius" while Newsweek has declared him "one of the great brand impresarios of our age." Martha Stewart lauds "few of us do as much in a lifetime as Peter can do in a decade" and Advertising Age has proclaimed that "Arnell can help us build the next generation." In 2002, Arnell was named one of the 1000 most creative individuals in America on Richard Saul Wurman's annual Who's Really Who List. He has held posts as Chief Innovation Officer at some of the world's premier corporations including Chrysler and Home Depot and has recently been appointed Chief Creative and Brand Office at Fontainebleau Development.
His exceptionally diverse body of work is synonymous with brand value creation, lateral thinking, and product innovation. He has worked in far ranging industries including consumer goods, luxury goods, fashion, style, furniture, architecture, automotive, technology, healthcare, and more. Clients have included, Donna Karan, DKNY, Pepsi, Reebok, Samsung, Chrysler, Chanel, Fendi, Nespresso, Goop, Gucci, Alessi, and Special Olympics among others.
In addition, Arnell has participated in numerous collaborations with figures like Helmut Newton, Duane Michaels, Neil Slavin, Peter Lindbergh, Denis Piel, Lance Wyman, Paul Rand, Frank Gehry, David Hockney, Muhammad Ali, Tom Brady, Buzz Aldrin, Eunice Kennedy Shriver, Lorne Michaels, Steven Spielberg, Tina Turner, Jay-Z, Gwyneth Paltrow, Spike Lee, and Michael Jackson, to name just a few. A prolific photographer, Arnell's work has appeared commercially for numerous fashion and lifestyle brands, and his fine art photography has been included in group and solo exhibitions around the world.
Arnell started his career working in the offices of Robert A.M. Stern and Michael Graves before designing and editing over 20 books on contemporary architecture, art, and photography for Rizzoli International Publications. He began specializing in design, branding, and product development with the founding of Arnell/Bickford in 1980. A twenty-year retrospective of his work Made in Brooklyn was published in 1996, and his New York Times best-seller, Shift- How to Reinvent Your Business, Your Career, and Your Personal Brand appeared in 2010. Hatje Cantz is currently producing a two-volume publication that celebrates over four decades of tireless innovation and provides rich insight into a creative mind and an exceptionally diverse body of work; which will be released in the fall of 2021.
He has received countless awards for his work including the first non-fashion designer to be awarded by the CFDA for his work with Donna Karan in 1987. He is also the recipient of multiple Clio Awards, the Gold IDEA Award from Business Week and the Ellis Island Medal of Honor.
In addition to his professional work, Arnell has given back to the community in countless ways including serving as a member of the Board of the Special Olympics for over a decade, a 25-year history of working with the FDNY and he currently serves as a member of the Board of Directors to the FDNY Foundation.
