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Michael "BigMike" Straumietis, our host and co-creator, revolutionized the cannabis industry in 1999 when he founded Advanced Nutrients - the first complete nutrient system designed to unlock the true genetic potential of the plant. Today, Advanced Nutrients is the leading cannabis fertilizer brand in the world, with an annual revenue exceeding $300 million and products sold in 111 countries and counting. BigMike has overseen the cultivation of millions of plants since 1983 and is responsible for introducing 53 innovations that set the universal standard in safe, premium cannabis. Michael "BigMike" Straumietis Straumietis has been regularly featured on FOX Business, Yahoo Finance, Huff Post and Forbes. Besides serving as Wall Street's go-to cannabis expert, Straumietis is highly sought after in Hollywood. He has lent his expertise as an advisor to Emmy-winning shows including Showtime's Weeds, the CSI franchise, and Seth Rogan's film, Pineapple Express.
