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Naomi Bulochnikov-Paul is senior vice president, Communications, ABC Entertainment. In this role, she is responsible for all strategic corporate communications efforts, consumer press campaigns and awards outreach for the network. She reports to Shannon Ryan, president, Marketing, ABC Entertainment and Disney Television Studios.
Bulochnikov-Paul joins ABC Entertainment from cable sibling, Freeform, where she served as vice president, Communications, overseeing strategic communications efforts, program publicity and talent relations. She joined Freeform in 2017 on the heels of the company's rebrand from ABC Family and quickly made an impact with her work on the first-ever Freeform Summit, which has now become an annual event. The summit garnered impressive results for the network and positioned Freeform as an industry leader in young adult programming, elevating the brand and creating scalable conversation amongst storytellers. Bulochnikov-Paul and her team also launched brand-defining shows such as "The Bold Type," "grown-ish," "Good Trouble" and more. She later briefly moved to Netflix as director of original series publicity before returning to Freeform. During her second tenure, Bulochnikov-Paul's bold leadership, creative campaigns and hyper-targeted media, influencer and validator outreach helped distinguish Freeform as a cultural leader in the "new adult" space.
In her career, she has also served as vice president, media and talent relations for Crackle, Sony Pictures Television's streaming network. In this role, she created groundbreaking press strategies that drove awareness for the network while effectively utilizing the interplay between social, influencers and media to drive reach. She orchestrated the media campaign for Crackle's flagship series, "Jerry Seinfeld's Comedians in Cars Getting Coffee," resulting in an Emmy® nomination in the Variety Talk Series category - the first streaming network to ever be nominated in that category - as well as two nominations for animated series, "Supermansion." Before joining Crackle, Bulochnikov-Paul served as director of corporate communications & program publicity for Current TV and Al Jazeera America, where she led publicity efforts for all west coast news programming. She was also head of publicity for television production company Wikked Entertainment; and director of publicity for Ish Entertainment, a production company formed under Lionsgate and senior publicist at VH1. She began her career in communications at MTV Networks.
She holds a Bachelor of Arts in communications and sociology from Hofstra University.
