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Farissa Alexander Knox was born and raised in The Bronx. Attending New York City public school, having international childhood friends, and living in a bubble of inclusion and real diversity are just some of the things she attributes to her view on life today. Eventually attending high school and college in Virginia due to her parents' moving, Farissa majored in Communications and Advertising at Christopher Newport University, graduating in 2003. Jumping straight into her career after school, she spend two years selling advertising in Richmond, Virginia then moved back to New York to do the same for a few more years, From there, her personal life truly blossomed as she took her years of experience selling advertising, along with the relationships developed over that time, and turned it into her first business: RLM Media, a media buying advertising agency and holding company established in 2008, specializing in the Healthcare, Political, Recruitment, and Consumer space. Later, she created WhatRUWearing, a digital content publishing house focused on creating engaging, beautiful digital content for brands and platforms. who need to talk to today's young woman who loves fashion, style, beauty, and creativity. Farissa currently lives in Chicago with her husband and two daughters, Chloe and Isabelle. (2021)
