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Robert J. Ulrich is originally from Modesto, California. After graduating from the University of the Pacific in Stockton, he earned a Master’s Degree in English from the University of Stanislaus before relocating to New York City to pursue acting. He later returned to California to embark on a career in casting. While working at the esteemed Reuben Cannon & Associates casting office, Robert met Eric Dawson and Carol Kritzer, who would become his future partners. In 1989, Robert and Eric launched their own company, Ulrich/Dawson & Associates. Two years later, Carol Kritzer joined, and the firm became Ulrich/Dawson/Kritzer Casting.
Over the years, they have collaborated with an impressive roster of producers, including Francis Ford Coppola, Eric Kripke, Jerry Bruckheimer, James Cameron, Ron Howard, Wolfgang Petersen, Anne Rice, Steven Bochco, Aaron Spelling, Gail Berman, Carol Mendelsohn, Joel Surnow, Nikki Toscano, Susanne Bier, Austin Winsberg, Jodie Foster, and Ryan Murphy.
Their casting credits span over 100 television shows, such as Gen V (2023), The Boys (2019), The Perfect Couple (2024), Feud (2017), American Horror Story (2011), Glee (2009), CSI: Crime Scene Investigation (2000), Zoey's Extraordinary Playlist (2020), The Mentalist (2008), Dexter (2006), The Rookie (2018), Supernatural (2005), Battlestar Galactica (2004), Nip/Tuck (2003), The Rocky Horror Picture Show: Let's Do the Time Warp Again (2016), and James Cameron's Dark Angel (2000).
Robert has been nominated for nine Emmy Awards and won for his casting work on the FOX hit series Glee (2009). He also received the "Spirit of Hope Award" from No Limits for Deaf Children for casting hearing-impaired actors on Glee and earned a Media Access Award for casting actors with disabilities. In 2019, Robert and his company were honored with the Hoyt Bowers Award for Excellence in Casting, the highest accolade for casting directors.
A few years ago, Robert expanded his career to include on-camera work as the host and mentor on Oxygen's competition series The Glee Project (2011), which broadened his casting network.
In addition to casting, Robert is a producer. He co-founded Stay Relevant Productions with business partner Mike Jenner. Their first feature film, Billy Boy (2017), premiered at the Fantastic Fest Film Festival in Austin, TX, and later screened at the San Diego Film Festival and Miami Film Festival. Their second film, Mail Order Monster (2018), aired on Showtime and is now available on all major streaming platforms. The third feature, Foster Boy (2019), presented by Shaquille O’Neal, is also accessible on streaming services. Stay Relevant Productions is also involved in producing the musical The Civility of Albert Cashier (Live) (2017).
Robert is married to actress Kim Johnston Ulrich and has two children, Cooper and Tierney Ulrich.
