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Percelay, a Brown University and Harvard Business School grad, launched his career at CBS, where he served as Vice President, CBS News-NY, Vice President, CBS/Broadcast Group-NY and Vice President, Station Manager, KCBS-TV/Los Angeles.
He started writing with his friend and former boss, past CBS News President Van Gordon Sauter, on such projects as NBC's Hunter, and with Star Trek's Michael Piller on a two-hour teleplay for Warner/CBS, New Blood.
As Managing Partner of Jacobs & Gerber Entertainment, Percelay launched the parent company into the movie trailer business, where it hit the ground running as the in-house creative resource for Columbia Picture's marketing guru (and later Universal Pictures Chairman, Marc Shmuger. It was in his Jacobs & Gerber role that David met his soon-to-be-friend and collaborator, Jeff Apple.
Percelay was hired by Scripps to launch and run Scripps Howard Productions/Santa Monica, which produced network primetime drama, as well as becoming a producer of NBC News primetime investigate hours for Tom Brokaw in an unprecedented alliance. The second hour, Why Can't We Live Together?, earned NBC News, Scripps, Executive Producer Craig Leake and Percelay the coveted duPont-Columbia Award.
Percelay has served as an Executive Producer of series drama (Paramount/UPN's Level 9), actively developed for NBC and Fox and recently sold an hour drama to NBC Entertainment with partners Jon Amiel and Dan Fesman, as well as a pilot concept to Dateline NBC.
Percelay lives in Malibu, California with his wife, Fran Vogler, MD, an ER physician who owns and operates a global emergency aeromedical service (AIRescue), and serves as Medical Team Manager of CA-TF1 -- the LA City Fire Department's FEMA/Urban Search & Rescue team deployed by military jet on 9/11 to work as First Responders on The Rubble Pile at Ground Zero for the first 11 days following the attack on The Twin Towers.
