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Cal Aurand is an entertainment executive, filmmaker, prolific storyteller and visionary creative leader with over 25 years of dedicated experience creating meaningful and compelling content for some of the world's most notable names. Aurand is known throughout the entertainment industry for his expert execution of innovative ideas from concept to capture: from writing and directing, to producing, filming and delivering creative content that meets and exceeds goals, and works to educate audiences' hearts through media. He is equally celebrated for being an empathetic leader, a master collaborator and an authentic force of and for positivity.
With a story to uncover at the center every project, Aurand has directed, shot and produced scripted features, music videos, sports documentaries, tour documentaries and live broadcasts shows for major musician acts like Beyonce, One Direction Jennifer Lopez, John Mayer, Tony Bennet and Harry Styles, sports legends including Aaron Rodgers, and music and entertainment powerhouses like Apple Music, Google, Nickelodeon, Sony Music, TBS Network and FX Networks.
In 2021, Aurand launched The Mustard, a fully transparent technology and media company using Blockchain to document its every move. The Mustard is a Metaverse focused company building aspirational, authentic and purpose-driven gaming, media and VR experiences.
Aurand is also founder and lead creative at Upper Falls, Inc., a creative agency / production house that specializes in documentaries, Digital content, music video, and live productions. Prior to founding Upper Falls, Inc., Aurand spent nearly 10 years and held several different positions within Sony Music, both on the executive and creative sides, where he is credited with producing live music videos, EPKs, artist interviews, and artist documentaries, as well as overseeing visual imaging, direction and marketing for key label artists.
When not creating and directing dynamic video content or entire online universes, Aurand is a family man and mentor who also sits on the board for Counseling4Kids, a 501(c)(3) nonprofit organization that delivers healing and advocacy to at-risk children and families to improve the quality of life for all.
