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Michael Dutton has built a career of success by embracing the best of both worlds - blue-sky innovation and the value of legacy growth businesses. As a content producer early in his career, Broadway Video and VH1 offered him a proving ground where he often brought together iconic brands and content, including a breakthrough clip show format that is at the foundation of many of hours of programming today. Little did he know that he was on a trajectory that would place him at the forefront of ongoing innovation, including digital platforms, livestreaming, and immersive programming (AR/VR).
An early adopter of emerging technologies, Michael is also a self-proclaimed content geek. His enthusiasm for compelling content-entertainment, historical, news, pop culture, lifestyle-has earned him a reputation as a thought leader in multi-format programming. In 2019, Michael was recognized by the Emmy Awards for Innovation and was a winner of a Lumiere Award for Social Impact for his work with Van Jones on THE MESSY TRUTH VR EXPERIENCE. He has also been invited to speak as a panelist at industry events. Topics have included content brand authenticity - SXSW, the power of AR/VR content - Digital Hollywood, and livestreaming - NAB Show.
Michael's entrepreneurial spirit is one of the first things that people notice, and it has fueled relationships that have grown into strategic partnerships. From content creators and tech companies to blue-chip brands (e.g., Ford, Starbucks, Pepsi, Target, YouTube, Xbox, Tabasco), these partnerships have moved companies forward in consumer engagement, brand awareness, market share acquisition, and revenue growth.
Recently, Michael has been Managing Partner at 6cc focusing on XR experience development across a range of media sectors. Earlier in his career, he served as the Global Director Products at the Associated Press, leading this new multiplatform content division to become the one of AP's fastest-growing businesses. As the SVP Partnerships & Strategy for Mesmerise Global and the Vice President of Media Partnerships for Matterport, he positioned these AR/VR/360 content companies for collaboration with media partners like Time Inc., USA Today, CNN, EPIX, The Washington Post, and Gannett.
Michael has consistently been sought out as a strategic advisor to startups and early-stage ventures. He is the Co-Founder of 6ccMedia, a content strategy and production company. He is also manages Media Relations for Chef Erin French and her brand, The Lost Kitchen. He helped transform her story into a compelling docu-follow series for the Magnolia Network. There are now three seasons streaming on MAX.
