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Canaan Rubin is an American Creative Director best known for leveraging emerging technologies to deliver innovative content experiences at big tech and legacy media companies. His work stretches across the world's largest brands including Amazon, Microsoft, Meta, Nike, Uber, Olympics, Gucci, Manchester United FC, Unilever, Land Rover, Zappos - and across global content studios.
Canaan drives creative strategy and creative execution at Microsoft where he leads global creative teams delivering Microsoft’s flagship AI Tour event series. He recently led generative AI experiences for Mirada Studios on Warner Bros "Beetlejuice Beetlejuice" launch, following a groundbreaking tenure at Amazon MGM Studios and Prime Video. There, Canaan delivered several 'firsts' for Amazon, bridging the studios' traditional title marketing initiatives and events with emerging tech ecosystems - fusing together immersive storytelling and retail for customers both in-person and on-platform - resulting in headline generating and award winning global franchise extensions of Amazon's top titles including "The Boys", "Gen V", "Fallout", and Eddie Murphy’s "Candy Cane Lane".
For Meta’s high-stakes Quest 2 global launch, they tapped Canaan's creative expertise to direct a live, multi-day, 180-degree, go-to-market product launch campaign event starring William Shatner, Alanis Morissette, Gavin DeGraw and other pop-culture icons. Canaan’s ability to align executive business goals and brand strategy with creative execution remains the driving force behind his career success.
An early adopter of artificial intelligence powered customer facing activations and immersive storytelling, Canaan collected numerous awards for his work with the Olympics. He quickly embraced new immersive formats and AI to help brands scale new forms of storytelling for evolving customer channels.
From his early career inside Hollywood’s most powerful marketing engine - CBS’s Emmy Award winning Entertainment Tonight where he covered global events - to creating MTV's hit reality show Duets, Canaan’s career rapidly progressed from traditional entertainment studios marketing and media into cutting-edge, immersive storytelling and technology driven experiences, activations, and product launches.
Over a career spanning more than two decades Canaan has consistently demonstrated a unique ability for translating complex brand and business narratives into highly visible, highly accessible, physical and digital experiences at global scale.
