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Carlos Bardasano is a seasoned professional in the Spanish-language entertainment industry, with a passion for storytelling and a dedication to delivering high-quality content. At TelevisaUnivision, he plays a pivotal role in shaping the landscape of Spanish-language content for SVOD and broadcast television across the USA, Mexico, and Latin America. With a deep understanding of audience preferences and industry trends, Bardasano has overseen the development and production of numerous critically acclaimed and commercially successful series. His portfolio includes El Extraño Retorno De Diana Salazar, El Gallo De Oro, La Mujer Del Diablo, Travesuras De La Niña Mala, and the reboot of the cult horror series La Hora Marcada.
Before the merger of Televisa and Univision, Bardasano served as President of W Studios, where he was instrumental in producing blockbuster hits like Rubi, Los Ricos También Lloran, Si Nos Dejan, and the Netflix co-production El Dragón, which garnered over 50 million viewers globally. His strategic leadership at W Studios solidified the studio's reputation as a powerhouse in Spanish-language content production.
Bardasano's career includes significant executive roles at Univision, where he was Vice President of Original Content and Vice President of Programming and Original Production for UniMás. In these roles, he was responsible for all programming, production, and strategy, playing a key role in launching UniMás and overseeing the production of original content from major partners like Televisa and Sony. His vision and execution led to the successful introduction of fresh and innovative programming that resonated with diverse audiences.
At NBCU's Telemundo, Bardasano served as Executive Vice President of Entertainment, overseeing all programming and content for the network. His leadership contributed to a 15% increase in prime-time ratings, helping Telemundo become the top Spanish-language network in the U.S. Earlier in his career, Bardasano honed his skills at Sony Pictures Entertainment and Universal Studios, working on prime-time content and NBC sitcoms.
Bardasano holds a Master of Science in Television Management from Boston University, which laid the foundation for his success in the industry. His expertise in content development and strategic leadership has made him a key figure in the Spanish-language television space, driving the creation of award-winning content that continues to captivate audiences across the Americas.
