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Janet Arlotta is an executive creative leader in television, film, brand advertising, and digital content with a history of excellence at every level. She has led bi-coastal teams, formed strategic partnerships and ensured business growth within the entertainment industry.
Additionally, Janet is a screenwriter, author, and copywriter. She has a passion for the written word and the art of storytelling. She has more than a dozen projects in development for all platforms. Her true crime docu-series and book were featured on ABC's 20/20. Her digital book series "Un-Finished," based on her award winning screenplay is currently in its 6th release.
She has lectured internationally and around the nation for the US International Gold Key Service, Promax, SCAD, MSU, UVF and Signature Sessions in Düsseldorf Germany and Vienna Austria.
Janet brings a strong background in Broadcast Promotion, Branding and Marketing with client relationships at ABC, Warner Brothers, Amazon, and Netflix.
She has led award winning work honored by Emmy, Promax, Telly, AIGA and was included in the Moving Types Exhibit in the Gutenberg Museum.
She was the owner, Chief Creative Officer, and the driving force behind FUEL, an internationally recognized, Emmy award-winning creative firm. She was responsible for forging client relationships with MTV, Cartoon Network, Buena Vista Pictures, The Disney Channel and Nike Films and General Mills, Target, and EA Sports. She helped launch networks such as OLN and Singapore's SportsCity, and created numerous brand campaigns for Nike, Coke, Pepsi, Target, Ocean's Eleven, TCM and Showtime (landing an Emmy nomination). In a successful 8 years, she grew revenues ten-fold and expanded to be bi-coastal.
She also served as the VP of Creative Services for SMT, a global leader for data and graphic integration for live sports and events. During her tenure she expanded her skill sets with virtual technology and social media integration to provide better fan engagement for clients such as the OSCARS, NASCAR, Cowboy Stadium, the US Open and ESports events. - January 2023
